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Facebook expands demographic targeting via Audience Insights

By: Shane McGlaun | More News: Business, Financial & Legal | Posted: May 9, 2014 11:02 am

Advertisers are always out to glean as much data from web users as possible. Facebook is one of those advertisers that targets ads at its users using information from profiles. The social networking giant has announced that it has expanded those targeting capabilities with the roll out of Audience insights.

 

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Audience Insights gives Facebook the ability to target users based on metrics like demographic traits, geography, and their purchase history. Facebook says that before the roll out of Audience Insights it only offered advertisers an audience estimator tool.

Continue reading 'Facebook expands demographic targeting via Audience Insights' (full post)

PS4 DualShock light bar is there due to Project Morpheus

By: Shane McGlaun | More News: Virtual & Augmented Reality | Posted: May 9, 2014 10:36 am

When the Sony PS4 originally launched many gamers were annoyed at the blue light bar on top of the console's DualShock 4 game controller. The annoyance was because the light reflected in the TV and was too bright for some user's tastes.

 

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Developers at Sony say that the big problem for them was that they were unable to tell anyone what that bright blue light was actually for. They are now speaking out and have said that the light bar is actually there to support Project Morpheus. We talked about that Sony VR headset about back in March.

Continue reading 'PS4 DualShock light bar is there due to Project Morpheus' (full post)

Scientists have created the first living thing with 'alien' DNA

By: Anthony Garreffa | More News: Science, Space & Robotics | Posted: May 9, 2014 9:29 am

"Alien" DNA has been created, with scientists creating the first organism using "alien" DNA. When it comes to normal DNA, which is found in the genes of every single organism, the twin strands of the double helix are bonded with each other with four bases - known as T, G, A, and C.

 

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This new organism adds two new bases, X and Y, which creates a new strand of DNA that has never occurred in the billions of years of Earth's evolution, or anywhere else in the universe. The created, "alien" DNA also reproduces normally, preserving the new DNA during its reproduction. This new breakthrough should pave the way for highly customized organisms, which include bacteria, animals and even humans.

 

This study was 15 years in the making, had scientists at the Scripps Research Institute working hard for over a decade, with their research published in Nature Today, with "A semi-synthetic organism with an expanded genetic alphabet". If you want to read more on the alien DNA, check out the source here.

Breaking Bad in 4K is coming in June thanks to Netflix

By: Anthony Garreffa | More News: Celebrities & Entertainment | Posted: May 9, 2014 8:29 am

Netflix has just announced that it will be unleashing remastered episodes of the phenomenally successful and popular Breaking Bad, something that will arrive in 4K with 5.1 surround sound.

 

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Chief Streaming and Partnerships Officer for Netflix, Greg Peters, said: "You'll see us license more and more content. So we'll do Breaking Bad, but we'll also do all of the Originals that make sense that have a format or style that benefit from that better video quality. It won't be a lot. The whole corpus of content that we have, we're basically talking about either stuff that's new or that's being remastered off of film, which we'll see more and more of. So we'll start small, but get bigger and bigger".

 

Netflix also has plans to make Orange is the New Black available in 4K, as well as some interesting extras available in Ultra HD, such as cast interviews, and more.

NVIDIA's Shield will be home to Valve's Portal on May 12

By: Anthony Garreffa | More News: Gaming | Posted: May 9, 2014 7:32 am

NVIDIA's portable gaming powerhouse, Shield, will soon be home to Valve's Portal. Portal will reach the NVIDIA Shield on May 12, something NVIDIA confirmed with Polygon today.

 

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Portal will be priced at $9.99, and will be made available through the Google Play store. Valve's portal shooting title won't be playable on other Android-devices, so for now its an exclusive for NVIDIA's handheld device. Portal on NVIDIA Shield will be the same one PC gamers enjoy, something that was released back in 2007.

Elder Scrolls Online delayed "about six months" on the PS4, Xbox One

By: Anthony Garreffa | More News: Gaming | Posted: May 9, 2014 6:35 am

Bethesda has just announced that it has delayed The Elder Scrolls Online for "about six months" for the next-gen consoles, with the game originally planned for a June release.

 

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The studio explains: "We continue to work on the console versions of ESO, and game development has been progressing steadily, but we are still working to solve a series of unique problems specific to those platforms. Integrating our systems with each console manufacturer's networks - which are both different from the PC/Mac system as well as different from each other - has been a challenging process. It has become clear that our planned June release of the console versions isn't going to be possible. Though we have made great progress, we have concluded that we'll need about six months to ensure we deliver the experience our fans expect and deserve".

 

It's not all doom and gloom, as Bethesda has worked out an arrangement with Microsoft and Sony, where it continues: "Via a special offer, anyone who purchases and plays the PC/Mac version of The Elder Scrolls Online by the end of June will have the opportunity to transfer their character(s) to either console version when they are released. The offer will allow you to begin playing immediately on the PC/Mac, and then add the PS4 or Xbox One version and transfer the character(s) you have created and developed. And, you don't have to pay full price for the game twice. For $US20, eligible PC and Mac players will have the option to add a full, digital version of ESO on either the PS4 or the Xbox One with your character transfer(s), and another 30 days of included game time".

Nintendo offer generous bonus with Mario Kart WiiU

By: Ben Gourlay | More News: Gaming Consoles | Posted: May 9, 2014 6:30 am

Nintendo have been fighting an uphill battle to get attention to their newest console, the WiiU, this week posting a $229 million loss, a far cry from the rivers of gold that flowed to the company during the previous generation.

 

But on the eve of one of their highest profile releases of the year from one of their most loved franchises, they're giving die-hard and casual fans alike a good reason to take a new console home.

 

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With all physical and downloadable copies of Mario Kart 8, Nintendo will offer a code to download for the Nintendo eShop for your choice of a free full version WiiU game, from the following ten titles:Nintendo Land, New Super Mario Bros. U, Monster Hunter 3 Ultimate, GAME & WARIO, Pikmin 3, The Wonderful 101, The Legend of Zelda: The Wind Waker HD, Sonic Lost World (Wii U version) , Mario & Sonic at the Sochi 2014 Olympic Winter Games andWii Party U.

 

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The generous offer will be offered for a limited time only. Mario Kart WiiU goes on sale on May 30th in the United States and Europe and on May 31st in Australia.

Continue reading 'Nintendo offer generous bonus with Mario Kart WiiU' (full post)

Google Glass update XE17 is here, fixes a few bugs

By: Anthony Garreffa | More News: Wearable Computing | Posted: May 9, 2014 5:29 am

Google has just pushed out a new update for Google Glass, with XE17 fixing up some bugs that its last Android 4.4-powered update delivered not too long ago.

 

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Google has released XE17 which it says fixes some bugs with Glass randomly resetting (something I personally experienced on my unit). Better yet, the search giant teases that "even more improvements are coming soon. Stay tuned".

SAPPHIRE's new R9 290X Vapor-X with 8GB of RAM available in the UK

By: Anthony Garreffa | More News: Video Cards | Posted: May 9, 2014 4:59 am

OverclockersUK has a great new exclusive from SAPPHIRE, with its new SAPPHIRE R9 290X Vapor-X 8GB GPU. This is something we posted about a while ago, but now the GPU with a bunch of VRAM is on sale, but it's quite expensive at £600 inc. VAT (or £500/$848 ex. VAT).

 

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The SAPPHIRE R9 290X Vapor-X 8GB has 2816 SPs, 1060MHz Core Clock, 5.6GHz on the memory, two dual-link DVI ports, an HDMI port, and a DisplayPort output. There are two 8-pin power connections for power, with SAPPHIRE recommending you own a 600W PSU to get it working. SAPPHIRE's amazingly efficient Vapor-X cooling steals the show here, teaming up with the 8GB of RAM for a high-five of GPU goodness.

 

SAPPHIRE has made its entire stock of Vapor-X 8GB GPUs for OverclockersUK, which means that there needs to be some serious interest outside of the country for the company to make more GPUs. I'm sure there will be though, as I'm one of them. Give me four of them please, SAPPHIRE.

Another plea for PC users to migrate to Windows 8.1

By: Michael Hatamoto | More News: Hacking & Security | Posted: May 9, 2014 4:17 am

As security threats continue to ravage PC users and companies trying to keep data secure, there has been another plea for users to upgrade to Windows 8, this time from eMazzanti Technologies CEO, Carl Mazzanti. Even though Windows 8/8.1 remains unpopular, it's significantly more secure than other versions of Windows - much to the dismay of dissatisfied PC users.

 

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"The rocket ship growth of malware and spyware runs across all platforms," said Mazzanti, in a press release. "Users should upgrade to Windows 8.1 to increase security and counter the threats. Each new version of Windows has a much smaller threat landscape, with Windows 8 having one tenth the attack surface vs. Windows XP."

 

Even with increased security compared to older versions of Windows, Microsoft has greatly struggled to promote Windows 8/8.1. Despite harsh criticism from users, Microsoft is pushing forward with Windows 9, scheduled for release during the spring of 2015.

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