in Santa Clara, CA, May 17-18. Using their mobile augmented reality browser junaio to navigate the entire conference.
Attendees can download the junaio browser on their Android or iPhone and launch the experience from specifically and strategically placed Latitude, Longitude and Altitude (LLA) markers that will synchronize the indoor AR experience. Generally, AR navigation depends on GPS and geo-locational data to function, but GPS isn't yet precise enough to facilitate indoor navigation (things are just too close together). Metaio's technology however allows for a fairly seamless indoor directions and information (pending that you launch the application correctly).
The junaio "channel" will be providing up-to-date information regarding the various sessions and speakers, as well as giving remote information about sponsors and organizations on the expo floor. Isn't AR neat?