Apple made quite the splash with its recent iPhone X announcement, but with the phone starting at $999, most people will be turning towards other flagship smartphones if they aren't diehard Apple fans.

This is where something like Google's upcoming Pixel refresh comes into play, with the new Pixel 2 and Pixel XL 2 to be unveiled at a media event on October 4. We're now hearing about official colors and pricing of the larger Pixel XL 2 smartphone, which will really turn some iHeads.

Google will reportedly launch Pixel XL 2 in three colors: Kinda Blue, Just Black, and Clearly White. They'll be offered in 64GB and 128GB variants, priced at $649 and $749, respectively. This isn't too damn bad at all.

Apple has hyped its new iPhone X to infinity and beyond, with the new iPhone X starting at $999... and according to Ming-Chi Kuo from KGI Securities, the iPhone X hype is killing iPhone 8 pre-orders.

Kuo explained in a recent post: "Historically, it takes 3-6 weeks or more to ship new iPhone models after they are available for preorder, due to initial tight supply and robust demand. However, our latest review indicates it will take less than 1-2 weeks for the iPhone 8. We believe this is because there is a strong likelihood that iPhone X demand will cannibalize iPhone 8 pre-orders".

I think we'll see iPhone 8/8 Plus orders pick up when people realize there aren't enough iPhone X smartphones to go around, which should begin in November when Apple begins shipping iPhone X handsets.

Now that the Galaxy Note 8 is here, we're only a little over 6 months away from Samsung announcing their next-gen Galaxy S9 smartphone. We should expect Samsung to go for Apple's throat with the Galaxy S9, since it'll be the first flagship smartphone to arrive post-iPhone X.

Samsung will reportedly use their own in-house camera sensor on the Galaxy S9, passing the 4K 60FPS sensor inside of the iPhone X and even their own Galaxy Note 8, with a camera that can shoot 1000FPS video. Samsung should be shooting 1080p video @ 1000FPS, and not 4K - as that would require some out-of-this-world technology.

How did Samsung do this? Especially considering how much of a strain shooting 1000FPS video will have on the camera sensor, the processor, RAM, and everything in between.

Samsung has already hit two smartphone home runs this year with the Galaxy S8 and recently released Galaxy Note 8, but 2018 is going to be an even bigger year with the next-gen Galaxy S9 and Galaxy Note 9 handsets.

The first real juicy rumors of Samsung's next-gen Galaxy S9 are surfacing, with the South Korean giant rumored to use a modular design on the Galaxy S9. This would be a huge shift for Samsung, as its local rival LG has been made a modular-like phone before, without that much success.

Apple's recent increased threat in making something a little less iPhone-y with iPhone X would have Samsung on the offensive to continue pressing its boot into Apple's neck, and a modular smartphone with a next-gen AMOLED display and Qualcomm's new Snapdragon 845 on 10nm would be a delicious combination.

Inside, the new Galaxy S9 could rock 6GB of RAM alongside Qualcomm's next-gen Snapdragon 845 processor (and I'm sure a new SoC from Samsung's own Exynos line). Samsung is also said to keep the fingerprint sensor on the back still, but I'm hoping they shift it lower or the rumors are wrong on that, and it uses an under-display fingerprint sensor.

Hopefully.

Apple is the first with a smartphone that shoots 4K 60FPS footage with their new iPhones, but Samsung is going to be joining the 4K 60FPS party with their larger than life Galaxy Note 8 smartphone.

Samsung is now teasing that it will ha ve 4K 60FPS video shooting abilities on the Galaxy Note 8, something that popped up on the promotional page for Samsung's latest flagship. Samsung teased: "Go beyond FUll HD with 4K UHD video. Galaxy Note8 shoots 4K Ultra High Definition video at 60fps, so everything you capture looks stunning and vibrant".

Shooting 4K 60FPS video is going to chew through some serious internal storage, so it's great that Samsung includes expandable storage through microSD cards on the Note 8. Apple might have the 256GB of storage on its tapped out iPhones, but 256GB isn't that much these days - especially when you're shooting 4K 60FPS.

Apple might have revealed their new iPhone 8 and iPhone X smartphones, but they're so 'meh' that it doesn't really matter - the real reason to be excited is for Google's upcoming Pixel 2 smartphones, which the company is now teasing in Boston.

Google's huge billboard teases "Ask more of your phone" with October 4, but nothing about Pixel 2 or Pixel XL 2, just yet anyway. We should expect the next-gen Pixel smartphones to roll out with Android 8.0 Oreo, which will not only be great, but it'll make you hungry for some biscuits, too.

Apple announced its new iPhone X in the last 24 hours, offering up the 64GB version for $999 while the 256GB variant of the iPhone X will cost $1149. What's better than the launch itself? Parody videos!

YouTuber 'jacksfilms' uploaded their new iPhone X parody video and it's freaking beautiful. The stand out for me would have to be the bit where he explains the new Face ID technology on iPhone X that uses the front-facing camera as your personal security to enter the phone as there is no Home ID button or fingerprint sensor on iPhone X.

He explains its beautifully in the video, saying: "When you look at your phone it'll shoot thousands of lasers straight into your pores, then it sucks your soul like Dementor. Thank you for your life juice".

Apple might excite people with the new iPhone 8 and iPhone X smartphones, but Samsung is the company that is out-innovating the South Korean electronics giant right now.

Samsung has teased that it will be releasing a bendable smartphone in 2018, with Koh Dong-jin - president of mobile business at Samsung Electronics, said that there are multiple problems to overcome first. Dong-jin explained: "As the head of the business, I can say our current goal is next year. When we can overcome some problems for sure, we will launch the product".

The problems that Samsung faces to reach a bendable smartphone include the company getting to the point of mass-producing a foldable smartphone that is not just thin, but feature-packed isn't easy. We should expect to hear more about Samsung's plans soon, where I'm hoping to see something shown off at CES 2018 in January.

Apple didn't just announce its new iPhone 8, iPhone 8 Plus, and iPhone X smartphones - but the company has also entered the 4K era with their new Apple TV 4K device.

The new Apple TV 4K will have 4K movies and TV shows on tap through the iTunes Store, with some of those 4K movies including HDR support. If you have been using Vudu to purchase 4K movies, you're used to paying $25-$30... but Apple will be charging just $15-$20 on the Apple TV 4K which is great for 4K content moving into the future.

Apple has powered the new 4K-capable Apple TV with their A10X Fusion processor, which has "superior performance" and "superior graphics" over its predecessor.

Apple is selling the new Apple TV 4K in two varieties: 32GB for $179, and 64GB for $199.

Apple has released the most exciting iPhone in years with the new iPhone X, and while it might not step right up to the top of the smartphone mountain and claim dominance over all of its competitors, the new iPhone X is a compelling enough smartphone for Apple fans to stick with the fruit logo company.

Apple has used its new A11 processor that offers up to 30% more performance over its predecessor, while rocking Face ID technology, VR/AR integration, and a beautiful OLED panel that Apple of course calls "Super Retina Display".

The new A11 chip is a 6-core processor, made up of two big and four LITTLE cores based on the big.LITTLE technology. This allows the new iPhone X to include 30% more performance, while throwing in a huge 50% power efficiency improvement over the previous-gen A10 processor.