On the heels of reports that Microsoft is unsure whether or not launching new Call of Duty titles on Game Pass is a good idea, Xbox president Sarah Bond reiterates the company's day-one policy for the subscription service.

In a recent interview with Bloomberg Tech, Xbox president Sarah Bond brought up the day-and-date Xbox Game Pass policy as one of the touchstones of Microsoft's core gaming business. Bond says that a plethora of high-profile games are coming to Game Pass later this year. Games like Indiana Jones and the Great Circle, Starfield's Shattered Space expansion, and new Fallout 76/Elder Scrolls Online will be among the releases, but what about Call of Duty: Black Ops Gulf War?

New reports say that Xbox management is conflicted on launching new Call of Duty games on the service. After all, COD titles sell many millions of copies a year--offering new COD games day one would undoubtedly affect these sales. But that seems to be waived by the Xbox president, who hints that Call of Duty 2024 could be among the titles included on Game Pass this year.

Electronic Arts is currently working on new ways to integrate ads into its games, and it's possible the ads could extend outside of sports.

EA is no stranger to advertising. The company's EA Sports label makes multi-million deals with top brands like Nike, Pepsi, and even teamed up with Uber Eats to make an FC24 tournament. Advertising is a big part of sports sims.

But what about EA's other titles? Games like Battlefield, or even Dragon Age and Mass Effect? Could advertisements show up there in some way? In a recent Q4 earnings call, EA CEO Andrew Wilson says that there are teams currently looking at ways to place more ads into games, but the extent of this remains unclear.

Xbox president Sarah Bond says 'new options' are coming to Microsoft's game streaming offerings.

Microsoft's foray into cloud gaming is far from over. The company is still gung-ho on the nascent technology and hopes to use cloud to accelerate its multi-faceted games business. In a recent interview with Bloomberg Tech's Dina Bass, Xbox president Sarah Bond says that cloud gaming is seeing tremendous growth.

This growth is likely driven by a sharp uptick in Xbox game availability on services like GeForce Now. In an effort to assuage regulatory concerns, Microsoft signed a 10-year agreement to bring Xbox and Activision games to competing cloud services like GeForce Now and Boosteroid. In return, NVIDIA would get a lower Windows license fee. The partnership has born lots of fruit; in 2022, there were exactly 0 licenses for Xbox games that could be streamed on GFN, and as of today, there are 234 Xbox games that can be streamed over GFN.

Xbox's top brass are reportedly conflicted on whether or not new Call of Duty titles should launch on Game Pass.

Something as big as Call of Duty on Game Pass could skew things quite a bit, and in ways that Microsoft can't fully predict. The megaton shooter franchise is worth over $31 billion, but all of those earnings started with one thing: Premium game sales. Including Call of Duty on Xbox Game Pass will lead to fewer game sales--a replacive effect referred to as "cannibalization." Who's going to spend $70 on Call of Duty when they can play it for $17, or maybe even $25?

This is the exact reason that Activision Blizzard never included its games on Game Pass in the first place. Microsoft would have to pay quite a bit to make up for the potential impact on sales, and other publishers have reportedly referred to Game Pass as 'value destructive'. Consumers typically enter ABK's biggest games through a point of sale, especially Call of Duty.

Xbox's new mobile storefront will start on the web and "extend from there," Xbox president Sarah Bond says.

Xbox's Universal Store is starting to take shape. Microsoft plans to lay the early frameworks for its new unified digital commerce ecosystem with a so-called 'mobile store experience.' Xbox already has a game store on consoles and PC, but the mobile version won't be a dedicated shop.

Instead of a native app, Microsoft is launching its Xbox mobile store on the web. This way, Microsoft can completely circumvent paying the 30% commission fee on the Google Play and App Store. The Xbox mobile store experience is set to launch sometime in July--the same month that Microsoft will shut down the Xbox 360 store.

Sonos released an updated version of its mobile app back on May 7th, and while most similar app updates would just pass without too much interest among the masses, this one has very much gone in another direction. The app has been almost universally derided, with some accusing it of breaking accessibility and others simply lambasting the decision to remove features. But whatever reason people don't like it, they can all generally agree that it isn't great.

Sonos, on the other hand. would argue differently. The company says that it's aware that people don't seem to like the new update and that it's working to address the functionality that it has removed as part of this latest change. But in a statement provided to The Verge, Sonos says that it stands by its decision to roll the app out.

The Verge reports that Sonos believes that the changes it has made will ultimately result in a better app further down the line.

When the European Union allowed third-party app stores onto the iPhone as a result of the Digital Markets Act earlier this year it meant that Apple would be forced to allow people to install apps from somewhere other than the App Store for the first time/. While the EU's DMA only applies in the European Union, it's a change that brings real opportunity for companies that want to compete with Apple. And Microsoft is one of those.

Microsoft had already confirmed that it intended to launch a store that would allow users to download content onto their iPhone and now we know when it will arrive. According to a Bloomberg report, Microsoft says that it intends to launch its new mobile game store in July, and it's being run by the Xbox portion of the business. And notably, it won't be an app as such but rather a website instead.

Xbox President Sarah Bond confirmed the news and the company intends to make its own games available for download initially. However, the company also apparently intends to open the doors to other publishers who want to distribute their wars via the Xbox store as well, and that could be pretty huge.

In the build-up to the announcement of the new OLED iPad Pro earlier this week, we started to see some rumors that the company was planning to not give the device an M3 chip as was previously expected. Instead, there was a suggestion that Apple would move to something all-new, giving us our first glimpse at the M4. That ultimately happened of course, and early benchmark results suggest that buyers of the new tablet can expect something that will be very capable indeed.

Those benchmarks have started to appear online as people start to put the tablet through its paces ahead of the review embargo that will likely drop early next week. The figures produced by the M4 chip show scores of around 3,700 for its single-core CPU score and around 14,500 in the multi-core test.

To put that into perspective, the M3 MacBook Air wasn't released all that long ago and it managed to score around 3,100 in the single-core test and 12,000 in the multi-core tests. With that in mind, it's clear that the M4 is notably faster than the M4, making the new iPad Pro not only the fastest iPad Pro ever but also one of the fastest devices that Apple currently offers for sale.

2024 marks the tenth year of the Apple Watch, a wearable that first launched in 2014 and has become a huge global hit. Just as it did with the iPhone X in 2017, it's thought that Apple may choose to release an Apple Watch X to celebrate the decade of Apple wearables, and if it does, we could be in for something interesting.

Details for what the Apple Watch X will actually offer customers are hard to come by but Bloomberg's Mark Gurman has previously suggested that it will be the wearable's biggest overhaul to date. With that in mind, we think we would be pretty happy if Apple released this concept.

Designer Lukas Gehrer from the German design agency Wordsmattr shared details of his concept with 9to5Mac and it definitely has plenty for us to get excited about. The concept looks similar to the Apple Watch Ultra in some ways but it's thinner with curved edges that aren't quite flat but are much less bulbous than the Apple Watch Series 9 and previous non-Ultra models.

Apple announced the M4 iPad Pro alongside the refreshed M2 iPad AIr earlier this week and the high-end tablet immediately went up for preorder, giving people the chance to place an order ready to receive their new computer on May 15. But as we get closer to the big day of release, it's going to prove more difficult for people to buy the iPad Pro for the big day.

While those who placed an order quickly were able to guarantee that they would be among the first to receive a new iPad Pro, a check of the Apple Store online right now suggests that people placing an order today are going to have to wait a good while before their tablet will be delivered.

Right now buying an iPad Pro in many configurations, including the cheapest one, will see buyers wait for either three or four weeks before taking delivery. Apple could well be able to get your tablet to you sooner than that, but its online delivery indicator right now suggests that might not be the case. Thankfully, it wouldn't be the first time that Apple has shipped devices sooner than the expected window suggested.

The last few weeks have been full to the brim with rumors of impending AI improvements coming to the iPhone and other Apple platforms. Those improvements have so far revolved around new features coming to existing apps like Messages, Notes, and others. But now a New York Times report hints at a big improvement coming to one aspect of the iPhone that really does need it.

Siri has been around since 2011 but it has proven to be lacking in a variety of ways, especially when compared with more modern alternatives like ChatGPT from Open AI and Google's Gemini generative AI. Apple is rumored to be nearing a deal with the former to bring its technology to the iPhone, and now the New York Times claims that the technology will help give Siri a big shot in the arm.

The report claims that Apple has been aiming for Siri improvements since executives Craig Federighi and John Giannandrea spent weeks testing OpenAI's new chatbot, ChatGPT. The executives found that while Siri often struggled to respond to requests properly, and even when it did it could only do it to one request at a time, ChatGPT and similar tools are completely different beasts. Generative AI tools can understand subsequent requests and use the context of the existing conversation when responding.

All of the rumors ahead of Apple's Worldwide Developers Conference next month point to some big new AI features coming to the iPhone and other Apple platforms, likely including the Mac and iPad. We've been hearing a lot about what those features might be as well as how they'll actually work, and a new report suggests that Apple might finally have found itself an AI partner to handle some of the more complex AI features.

Previous Bloomberg reports had Apple in discussions with OpenAI about using the generative AI technology behind the popular ChatGPT to power futuristic AI features on the iPhone. The same reports also suggested that Apple was having similar discussions with Google, potentially choosing to use its Gemini chatbot technology instead. Now, Bloomberg has added an update to those reports, saying that Apple now appears to be within touching distance of agreeing a deal with OpenAI.

The report from Bloomberg's Mark Gurman cites unnamed sources familiar with the matter when saying that Apple has closed in on an agreement. It's believed that the OpenAI technology could be just part of the AI push that Apple is about to undertake, too.

I still remember using and playing games on the Commodore 64, but I never thought I'd see the day when the old-school PC was running generative AI to generate creative retro sprites. Check it out:

Nick Bild is a developer and hobbyist who documented his journey of building a generative AI tool for the Commodore 64, that can be used to create 8 x 8 sprites that are displayed at the 64 x 64 resolution. The idea behind this is to use AI to help inspire game design concepts, but we're talking about the Commodore 64 here, so we're not going to get some AI-powered Crysis on the C64.

Training the generative AI model was done on a traditional PC, so while the AI model itself runs on the Commodore 64, you'll need a modern PC to get it up and running. It will take 20 minutes or so to run just 90 iterations for the final 64 x 64 image, so it's not going to blow NVIDIA's current-gen Hopper H100 AI GPU out of the water, or put AI companies out of business. Impressive for the Commodore 64, nonetheless.

Synopsys and Samsung have announced its hit first production tapeout of its next-generation flagship mobile CPU on Samsung Foundry's GAA process.

The companies announced that they have achieved successful production tapeout for its high-performance mobile SoC design, including flagship CPUs and GPUs, with 300MHz higher performance using Synopsys.ai full stack AI-driven EDA suite and a broad portfolio of Synopsys IP on Samsung Foundry's latest Gate-All-Around (GAA) process technologies.

Kijoon Hong, vice president of SLSI at Samsung Electronics, said: "Our longstanding collaboration has delivered leading-edge SoC designs. This is a remarkable milestone to successfully achieve the highest performance, power and area on the most advanced mobile CPU cores and SoC designs in collaboration with Synopsys. Not only have we demonstrated that AI-driven solutions can help us achieve PPA targets for even the most advanced GAA process technologies, but through our partnership we have established an ultra-high-productivity design system that is consistently delivering impressive results".

Windows 11 has some interesting new features incoming based on the latest preview version of the operating system.

As well-known leaker on X (formerly Twitter) Albacore noticed, in the fresh preview build 26212 (deployed in the Canary channel), Microsoft has introduced what are called 'companions' for the Start menu.

These are widget-style concoctions that are attached to the Start menu in a floating panel that can be docked to the left or right-hand side, piping through info in real-time to the UI in a kind of 'Live Tiles' style. (Which of course was a piece of functionality Microsoft previously did away with - these were introduced with Windows 8, but Windows 11 dropped them).

While the iPhone 15 Pro might have only been on sale for a few months, Apple and its supply chain partners are already likely gearing up for what comes next. For Apple, that's thought to be the iPhone 16 Pro and the larger iPhone 16 Pro Max and we've been hearing l;eaks relating to the two phones for a few months now. The latest leak suggests that buyers can look forward to a big display upgrade.

That leak, which comes via the Weibo leaker known as Instant Digital, suggests that Apple intends to make a change to the display that is used in its best iPhones later this year. The leaker says that the new iPhone 16 Pro models will feature a display that is 20% brighter than the previous models when displaying SDR content. That means that when using the phone normally, using apps, and sending messages, the display will be notably brighter when required. Such a feat would be useful for a variety of situations, not least using the iPhone outside in strong sunshine.

The Weibo post, seen by MacRumors, claims that the iPhone 16 Pro will be capable of a brightness of 1,200 nits when showing SDR content. That's a 20% increase over the iPhone 15 Pro while the peak HDR brightness is expected to remain the same at 1,600 nits. Apple hasn't increased the SDR brightness of the iPhone's display since the iPhone 13 Pro arrived in 2021 so this improvement would be a significant one.

With the iPhone 15 and iPhone 15 Plus having not been around all that long, you might be surprised to learn that plans are already afoot to replace them in the lineup. But you probably shouldn't be, Apple gets the ball rolling well ahead of the expected September release date and that means that we tend to start seeing more and more leaks the closer we get to September. The latest leak comes via a post on the X social network that appears to show an iPhone 16 dummy unit in all its pink glory, including the expected camera redesign.

The dummy unit was shared to the X social network by Jon Rettinger and it definitely appears to be the real deal. The unit has the same pill-shaped camera layout change that previous rumors have told us to expect as well as the color-infused back glass that looks so good on the current iPhone 15 models.

The most obvious change that we see in the photo shared by Rettinger is that new camera system, with Apple ditching the familiar diagonal layout in favor of a more vertical one. It's similar to the iPhone X and iPhone XS layout, but the change is about more than nostalgia.

Apple announced the new iPad Pro with a superfast M4 chip earlier this week as well as what is reportedly the best display money can buy in terms of a tablet. The OLED displays are incredibly bright, but despite that in combination with the new chip, the analysts at TrendForce aren't expecting any big sales boost. In fact, they think that Apple could have to deal with a slowdown in sales instead.

That's according to a TrendForce report picked up by 9to5Mac that suggests Apple will sell between 4.5 million and 5 million iPad Pro tablets this year. That represents a year-on-year fall in demand, but the report suggests that there are a couple of good reasons why people might not flock to the new tablet.

At the top of the list is price. The new iPad Pro models are $200 more costly than the ones that they replaced, thanks in part to the increased costs incurred by the OLED display and that M4 silicon. Couple that with the fact that buyers will need a new Magic Keyboard and Apple Pencil Pro to make the most out of their new tablet and it won't take long for that order to get very expensive indeed.

WhatsApp, the Meta-owned instant messaging platform that works on just about everything with a display and an internet connection, has announced some changes to its iPhone and Android apps. The updates aren't new features as such, but more tweaks to the existing interfaces that people use daily. Changes include an upgraded color palette, an improved default chat background, and more.

WhatsApp made the changes known via a lengthy post to the Facebook blog in which Idit Yaniv, VP, Head of WhatsApp Design, detailed the changes that are being made. All of these changes are rolling out to users now, although they require a server-side flick of a switch. Make sure that you have the latest version of WhatsApp installed on your iPhone or Android phone and hang tight if you don't see them just yet.

Meta explained that there are a number of different changes that have been made including the use of a new color palette that will allow the company to make better decisions about the way the app uses color as a whole. As part of that, the post also announced that Android users can expect a new, darker dark model. WhatsApp says that people had requested that the dark mode be less bright, so it's now one shade darker.

When Apple announced the new 6th-generation iPad Air earlier this week it updated the existing 11-inch model and then added a whole new 13-inch model for good measure. We expected that beyond the new display size the two iPads would be identical, but as it turns out, that isn't the case at all. In fact, that 13-inch display isn't just bigger, it's also 20% brighter than the display used in the 11-inch iPad Air.

The news was first spotted by YouTuber Saran of the SaranByte channel and then picked up by MacRumors. The information itself comes from Apple's tech specs for the two devices, and it's confirmed that the 13-inch display is indeed brighter than the 11-inch one.

The figures themselves confirm that the peak SDR brightness for the 11-inch iPad Air is 500 nits whereas the peak SDR brightness for the 13-inch model is 600 nits. The change isn't a huge one, but it's notable and an interesting statistic given the fact that we don't know what. Our guess would be that the two displays are produced by two different manufacturers - likely LG Display and Samsung Display - and that's where the different capabilities come from.