Retailer issues warning: If you want a GeForce RTX 5070, RTX 5070 Ti or RTX 5080, you better hurry

In recent weeks, the memory and component crisis for consumer technology has seemingly gone from bad to worse. For PC gamers looking to upgrade, price increases for a wide range of components are the new norm. When it comes to GeForce RTX and Radeon RX graphics cards, in recent weeks we've heard about another round of price increases taking effect - with 20, 30, and even 40% price hikes on the table. And it's all because of DRAM.

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Even with rising memory prices, demand for GPUs for gaming and local at-home AI is still there; however, based on a new notification from Japanese retailer Sofmap, high prices are only part of the issue. DRAM supply (GDDR6 and GDDR7) isn't simply a matter of paying more to get the same thing; there's a shortage.

The retailer states that ahead of the next big price increase happening this month, GeForce RTX graphics cards have been selling "extremely well." And with stock running out, the retailer notes that future restocks for cards like the GeForce RTX 5070, RTX 5070 Ti, and RTX 5080 are "unstable" and that if you "really want one," you better hurry.

Frequently Asked Questions

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Question #1

What reason did the article give for recent GPU price increases affecting RTX 50 Series availability?

The article says recent GPU price increases and availability issues are due to rising DRAM costs and a shortage of memory, specifically GDDR6 and GDDR7. This DRAM supply shortage has driven price hikes and made future restocks of RTX 50 Series cards unstable.

Question #2

How did Sofmap describe current sales performance for GeForce RTX graphics ahead of the price increase?

Answer question

Question #3

Does the article specify whether the shortage affects GDDR6, GDDR7, or both types of DRAM used in GPUs?

Yes. This story explicitly states the DRAM supply shortage affects both GDDR6 and GDDR7 memory used in GPUs. It cites a Sofmap notification noting that DRAM supply for these types is short ahead of price increases.

Question #4

What caution does the article offer about retailers' "hurry while stocks last" messaging in this situation?

The article cautions that "hurry while stocks last" is often a sales and marketing tactic designed to push customers to buy rather than a factual statement about inventory. It adds that despite that typical skepticism, the current GPU and DRAM situation makes an actual shortage feel highly likely.

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Of course, from a sales and marketing perspective, creating a feeling that a deal or product is about to sell out is par for the course. "Hurry while stocks last" is often more about trying to get a customer to buy something than it is a factual statement; however, based on what we've been seeing and hearing about the current GPU market and the GeForce RTX 50 Series, a shortage at this point feels highly likely.