Like a good mentor, Microsoft will show Bethesda how to grow and mature its live service business model, which represents its natural evolution as a games-maker.
Microsoft's recent $7.5 billion Bethesda buyout is a match made in heaven. Microsoft gets much-needed content for Xbox Game Pass, the subscription that's not just a service, but the center of Xbox as a whole. Bethesda gets resources, flexibility, and most importantly, access to Microsoft's potent service framework.
Microsoft doesn't just have a service empire--it has the service empire. Few companies on Earth have a better mastery of digital subscriptions, recurring revenues, and services. Xbox has naturally evolved from a console-first business into a service-first business, and now the Xbox brand is starting to mature. The Xbox LIVE online framework, Windows 10 unification, Project xCloud streaming and on-demand Game Pass access across PC, consoles, and mobiles--all of this is a result of a service-first ecosystem.