The past two days leading up to the announcement of Square Enix's and Crystal Dynamics Shadow of The Tomb Raider have had quite the series of consecutive leaks, could this be guerrilla marketing?
The past two days the gaming news spotlight has been focused on the leaks of Shadow of The Tomb Raider, as the titles announcement date comes closer and closer. Interestingly enough though the leaks have consisted of very sloppy mistakes, perhaps one would consider it to be slightly too sloppy.
The first leak consisted of the count down websites source code revealing the games pre-orders package reveal date for April 27th and the release which is on September 14th. This is MAJOR embarrassment for both the developer and the publisher, as how easy is it to 'inspect element' on a website for a game that literally just has a countdown on it. Not everyone is going to do it, but usually the person that does do it is looking for something, which would mean they would most likely post it.