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Tim Cook should handle the Apple Intelligence crisis like Steve Jobs handled Antennagate

Jak Connor | Mar 14, 2025 12:54 AM CDT

Apple's failure to roll out Apple Intelligence on time is reminiscent of Antennagate, a controversy Apple founder Steve Jobs tackled in 2010 with the iPhone 4. Perhaps current Apple CEO Tim Cook should take a page out of Jobs' book on how to manage a company crisis effectively.

Tim Cook should handle the Apple Intelligence crisis like Steve Jobs handled Antennagate

For those who don't know, Apple announced Apple Intelligence at WWDC in June 2024, with the company going on to tell consumers its implementation of AI would be coming to its latest generation of products. Apple showed Apple Intelligence working in a variety of different ways through advertisements (some now hidden) that showed new ways to interact with its AI that would benefit the user. Unfortunately, the most impressive features of Apple Intelligence, such as Siri's deep iOS integration upgrade, would bring it up to a similar level of performance as other AI services, such as ChatGPT.

However, those features are yet to be released, and now we have learned Apple is so far behind in development that Apple Intelligence won't arrive in its entirety until sometime next year. The problem? Apple marketed its latest generation of devices with the promise of Apple Intelligence features, and while some have been released, the biggest sellers, such as the Siri upgrade, are not present, nor will they be until the iPhone 17 lineup has already been launched. To many, this seems like a bait-and-switch tactic, or perhaps more accurately, Apple overpromising on features and then severely underdelivering.

Continue reading: Tim Cook should handle the Apple Intelligence crisis like Steve Jobs handled Antennagate (full post)

Apple's first foldable iPhone rumored as the iPhone Ultra, should unfold on the market in 2026

Anthony Garreffa | Mar 13, 2025 9:09 PM CDT

We all know Apple is working on a foldable iPhone, but what we don't know right now is what will the company call it. In a new interview, Bloomberg insider Mark Gurman said he thinks it will be called the iPhone Ultra.

Apple's first foldable iPhone rumored as the iPhone Ultra, should unfold on the market in 2026

Apple calling its new iPhone Ultra makes sense when you think that the company has its Apple Watch series of smartwatches, with the flagship model called the Apple Watch Ultra.

We've also got the M series processors that Apple designs in-house and fabs at TSMC, with its flagship chips also using the Ultra monitor: M3 Ultra was just released inside of the Mac Studio for example.

Continue reading: Apple's first foldable iPhone rumored as the iPhone Ultra, should unfold on the market in 2026 (full post)

Apple's upcoming iPhone 17 Air isn't so thin: ultra-thin 5.5mm, but 9.5mm with the camera bump

Anthony Garreffa | Mar 12, 2025 5:05 PM CDT

Apple is expected to release something new in the iPhone world later this year, with the introduction of the ultra-thin iPhone 17 Air rolling in at just 5.5mm thick... but 9.5mm including the camera bump.

Apple's upcoming iPhone 17 Air isn't so thin: ultra-thin 5.5mm, but 9.5mm with the camera bump

In a new report from The Information, we're hearing the new iPhone 17 Air will be around 6mm thin which makes it a little bit thicker than the iPhone 6 which was released 10 years ago, coming in at 5.9mm thin. In a new post on Chinese social media site Weibo, leaker Ice Universe says that the camera bump on the iPhone 17 Air will be 4mm thick, meaning that we should have a total thickness of 9.5mm, not so ultra-thin, eh?

Apple's new iPhone 17 Air smartphone will feature a new camera bar on the back, housing all of the required components that you find on the iPhone 16 Pro and iPhone 16 Pro Max handsets. This means we can expect a single-lens camera sensor on the left side of the camera bar, with a mic and LED flash placed on the right.

Continue reading: Apple's upcoming iPhone 17 Air isn't so thin: ultra-thin 5.5mm, but 9.5mm with the camera bump (full post)

Apple to release iPhone 17 Pro with advanced feature that will help gamers

Jak Connor | Mar 12, 2025 10:05 AM CDT

The latest rumor about Apple's upcoming iPhone 17 line-up points at the inclusion of a new advanced cooling system that will designed to reduce the temperature of internal components, in particular, the upcoming A19 Pro chip.

Apple to release iPhone 17 Pro with advanced feature that will help gamers

According to Chinese tech news site MyDrivers, and a separate post on Weibo, Apple is planning on adopting vapor chamber technology into its iPhone 17 line-up. Notably, this cooling technology isn't totally new as it has been present in many Android smartphones for quite some time, but if this rumor is true, it would mark the first time Apple has implemented it into its iPhone line-up.

Reports from MacRumors indicate the new cooling tech could be headed to all iPhone 17 models, which would include the standard iPhone 17, Pro, Air, and Pro Max.

Continue reading: Apple to release iPhone 17 Pro with advanced feature that will help gamers (full post)

Apple's first foldable iPad expected after 2028: new high-end OLED tandem display and COE tech

Anthony Garreffa | Mar 10, 2025 8:11 AM CDT

Apple's first foray into the foldable market will be a foldable iPhone, but after that we'll be introduced to the foldable iPad Pro which is expected in 2028 according to the latest rumors.

Apple's first foldable iPad expected after 2028: new high-end OLED tandem display and COE tech

Insider @Jukanlosreve on X has posted an Apple OLED transition roadmap update from Meritz Securities, which points to the fat that there is "continued weak demand" for Apple's higher-end OLED iPad Pros, first launched in 2024 with multiple new technologies including tandem displays and hybrid OLED structure.

Apple is expected to unveil the OLED iPad mini as "originally planned" in 2026, while the OLED iPad Air will be "advanced" from 2028 to 2027, a year earlier. However, the upgrade for the OLED iPad Pro is delayed from 2027 to 2028. The upcoming OLED iPad mini and iPad Air will use hybrid OLED structure, a single-stack approach is expected to be used for reducing the cost.

Continue reading: Apple's first foldable iPad expected after 2028: new high-end OLED tandem display and COE tech (full post)

First look at Apple's new iPhone 17 line-up redesign with dummy units

Jak Connor | Mar 8, 2025 11:24 AM CST

We are only six months away from Apple unveiling the new iPhone 17 line, but if you have been keeping up with the rumors there is plenty already out there about these new smartphones, with the main highlight being the long-awaited physical redesign.

First look at Apple's new iPhone 17 line-up redesign with dummy units

For quite some time, rumors have been indicating that Apple is changing things up with the iPhone 17 line-up, and now we have our first look at three models of the new generation in the form of dummy units - the iPhone 17 standard, the iPhone 17 Air, and iPhone 17 Pro. The dummy units were created based on "internal documents" according to iDeviceHelp and are representative of the latest rumors on each of the devices, including dimensions, camera placements, and features.

The iPhone 17 Pro is likely the most eye-catching in terms of a redesign, as Apple has reportedly opted for a camera bar over the traditional stove-top look that has been present across its entire line of iPhones for many years now. The iPhone 17 Pro has been rumored for quite some time to be getting this redesign, along with the iPhone 17 Air being in the works and the device slated to replace the iPhone 16 Plus. The iPhone 17 Air is rumored to be focused on aesthetics, with the inclusion of a similar camera bar, but thinner and a reduction in thickness versus the iPhone 17 standard.

Continue reading: First look at Apple's new iPhone 17 line-up redesign with dummy units (full post)

Apple might launch its thinnest iPhone ever alongside its thickest iPhone Pro Max

Jak Connor | Mar 7, 2025 10:25 AM CST

Apple has been rumored for quite some time to be working on a thin iPhone, and now, according to a new leaker, the company is planning on making its Pro Max model slated to be announced this year -- thicker.

Apple might launch its thinnest iPhone ever alongside its thickest iPhone Pro Max

The rumors come from Chinese leaker Ice Universe that Apple is planning to increase the thickness of the iPhone 17 Pro Max from 8.25mm to 8.725mm, with the leaker believing the thickness increase is related to Apple wanting to increase the battery capacity for the upcoming iPhone. As for other aspects of the rumored iPhone 17 Pro Max, Ice Universe states Apple will be sticking with the 6.9-inch display.

In conjunction with 17 Pro Max, Apple might release the iPhone 17 Air, a new smartphone designed to replace the iPhone Plus and be between 5.5 mm and 6.5 mm thick, making it the thinnest iPhone Apple has ever released. Additional rumors regarding the upcoming iPhone 17 lineup: Apple is reportedly going to have major design changes to the back of the smartphone, or at least for the standard iPhone and Air models.

Continue reading: Apple might launch its thinnest iPhone ever alongside its thickest iPhone Pro Max (full post)

Apple's first foldable iPhone leaks: a 'true AI-driven' phone, up to $2500, ready for late 2026

Anthony Garreffa | Mar 6, 2025 4:04 PM CST

Apple's first-gen foldable iPhone is in the headlines again, with reports that it'll be a "true AI-driven iPhone" that will be a "top-tier iPhone" with the first foldable iPhone expected to be priced at between $2000 and $2500 when it launches in late-2026.

Apple's first foldable iPhone leaks: a 'true AI-driven' phone, up to $2500, ready for late 2026

In a new post on Medium, insider Ming-Chi Kuo predicts what we'll see with Apple's first foldable iPhone. The insider says it'll be a true AI-driven iPhone -- hopefully, as Apple has well and truly fumbled AI with Siri and Apple Intelligence failures -- with multimodal functionality and cross-app integration being the trends in AI device use cases.

The larger screen enhances the AI experience says Kuo, enabling scenarios like chatting with a chatbot about travel plans while viewing a full map app at the same time. Apple's first foldable will be a "top-tier iPhone" that will leverage the iPhone's status as a must-have device and Apple's loyal fanbase, are expected to generate strong replacement demand -- no matter the price -- provided that Apple meets quality standards.

Continue reading: Apple's first foldable iPhone leaks: a 'true AI-driven' phone, up to $2500, ready for late 2026 (full post)

Apple iPhone 16e teardown reveals good news and bad news for owners

Jak Connor | Mar 5, 2025 6:50 AM CST

Apple's latest iPhone offering, the "budget-friendly" iPhone 16e, has been put under the razer blade and screwdrivers by the folks over at iFixit, and what they found was quite interesting. The iPhone 16e gained a higher repairability score than the other iPhone 16 devices, but, of course, with a few caveats.

Apple iPhone 16e teardown reveals good news and bad news for owners

For those who don't know the difference between the iPhone 16e and the rest of the iPhone 16 line-up, here's a quick buying guide if you are considering purchasing the standard iPhone or the iPhone 16e. However, in a nutshell, Apple has removed some key features from the iPhone 16e to reduce its cost. Notable features that have been removed are as follows: no MagSafe charging, no camera control interface, no macro photography, no dynamic island, fewer graphics cores, no Cinematic mode or Action mode, and a dimmer display.

The main hit for the iPhone 16e versus the standard iPhone is definitely in the camera department, but there are some improvements with the 16e versus the standard, and they come in the form of battery life, Apple's new C1 modem, and repairability. According to iFixit, the iPhone 16e automatically gets extra points for Apple including a repair manual in the box for the charging ports, one of the most replaced components in a smartphone.

Continue reading: Apple iPhone 16e teardown reveals good news and bad news for owners (full post)

Apple introduces iPad Air M3 with new Magic Keyboard, pricing stays the same

Darren Allan | Mar 4, 2025 8:49 AM CST

Apple has revealed a new M3-powered iPad Air partnered with a new Magic Keyboard.

Apple introduces iPad Air M3 with new Magic Keyboard, pricing stays the same

The introduction was made in the lowkey manner Apple sometimes employs where the firm simply pushes out a press release.

The new iPad Air 11-inch and 13-inch tablets don't run with the latest M4 silicon, but Apple's still given its device considerably more pep with that M3 CPU.

Continue reading: Apple introduces iPad Air M3 with new Magic Keyboard, pricing stays the same (full post)

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