Microsoft plans to open a new retail store at 677 Fifth Avenue in New York City, a few blocks away from Rockefeller Center - and not too far away from a rival Apple store. The company currently has more than 100 retail stores throughout the United States, Canada and Puerto Rico, with at least 10 more expected to open before the end of the year.

Learning from the success of the Apple store, where die-hard customers and curious onlookers wander in, Microsoft hopes its retail experience will help draw in potential customers. Even if a Microsoft store cannot draw the same attention as a rival Apple store, it's an important opportunity to allow consumers the chance to test new technologies they might be unfamiliar with.

"As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience," the company said in a blog post. "This is a goal we've had since day one - we were only waiting for the right location. And now we have it."

We thought GoPro would wait a week or so to unveil its new Hero4 cameras, but nope, we were wrong: here they are! GoPro has officially unveiled the new Hero4 cameras, once again arriving in two editions: Black, and Silver.

The GoPro Hero4 Black is the star of the show, capable of shooting 4K video at 30FPS, and is touted by GoPro as "the most advanced GoPro ever". It can shoot 4K at 30FPS, 2.7K at 50FPS, 1440p at 80FPS, and 1080p, 960p, and 720p all at 120FPS. Previously, the Hero3 Black could shoot at 4K at 15FPS, but could shoot at 240FPS at 720p, something the newer GoPro can't do. For still images, you can snap 12-megapixel photos with the new GoPro Hero 4.

GoPro has improved the audio capture on the new Hero4, which captures twice the dynamic range. The front of the new GoPro features its expected ultra-wide angle glass lens, with three different field of view settings available: Ultra-Wide, Medium and Narrow. New manual settings make the cut, with color, ISO limit, exposure and much more to tinker with. It's waterproof at up to 131 feet, or 40m, has built-in Wi-Fi, Bluetooth, exposure settings for nighttime shooting, a "HiLight Tag" feature for marking key moments in footage, a QuikCapture feature which powers up and starts recording with a single press, and auto low-light features.

EVGA will soon launch two new GeForce GTX 980 cards, with their two forthcoming GPUs to be two of the most-remembered Maxwell-based GPUs thanks to their power. EVGA's new GeForce GTX 980 Classified and GTX 980 Hydro Copper are fastly different, but are supremely powerful.

First, we have the EVGA GeForce GTX 980 Classified, which features the latest ACX 2.0 cooler, and a custom-designed PCB that is built for overclocking enthusiasts. The GPU features the same high-density heat sink array that was laid out across the GTX 780 Ti, but offers up a new duo of fans with the ACX 2.0 that should see even quieter operation. Better yet, EVGA's GeForce GTX 980 Classified is a dual-slot card, so SLI setups will be even better than some of the competition. The new Classified GPU features a nice black/grey scheme with a hint of red. But what are we talking about when it comes to clock speeds? EVGA will be providing users with a massive 1400MHz+ Boost clock out of the box, making it one of the fastest GTX 980s available.

The EVGA GeForce GTX 980 Classified will feature the same 2048 CUDA cores found on the rest of the GTX 980s, a Base Clock of 1291MHz, Boost Clock of 1405MHz, and is capable of 2-, 3-, and 4-way SLI. 4GB of GDDR5 memory clocked at 7GHz will also be baked onto the Classified.

NVIDIA has had huge success with its new second-generation Maxwell architecture, forming the new power-efficient, but super-fast GeForce GTX 980 and GTX 970 GPUs. AMD were rumored to fight back at GAME24, but nothing materialized, until now. WCCF Tech is reporting from a leak from overclockers.ru, that teases AMD's next generation GPUs.

AMD reportedly talked with 4gamer.net journalists in a round table discussion, teasing details on its upcoming products to compete against NVIDIA's new GTX 900 series of GPUs. The new product that AMD will fight back with is the Radeon R9 380X, and not the 390X that most would've presumed. The new R9 380X will be based on the Pirate Islands architecture, powered by the Fiji GPU. Overclockers.ru is reporting that AMD have three new cards in the pipeline, with the Fiji-based R9 380X which will replace the R9 290X, the Treasure Island-based R9 370X, and another.

The most exciting news is that AMD will not only reportedly fight back with new architecture, but it'll shift onto a smaller process, moving over to TSMC's new 20nm manufacturing process, as well as using 3D stacked HBM memory. The third card we mentioned above is what we're all here for today, with the new R9 390X reference GPU to feature AMD's hybrid "hydra' liquid cooling, which the company used on its dual-GPU R9 295X2 earlier in the year.

AMD is starting to ramp up its rumor machine, with talk of the new Radeon R9 390X, it's next generation flagship GPU. AMD's new R9 390X is expected to be available in the first half of 2015, according to DigiTimes.

The new Radeon R9 390X is based on AMD's Bermuda GPU core, which should kick some serious ass, bringing a slew of new things to AMD's silicon. First off, we should see the R9 390X being the first GPU to be built on TSMC's new 20nm manufacturing process, but the card is rumored to arrive with High Bandwidth Memory, or HBM. HBM is 3D stacked memory technology that will offer an incredible amount of bandwidth on the already-fast GDDR5 tech that is used, with around 100% more bandwidth, all while using less power.

AMD is also rumored to be using hybrid liquid cooling on the new reference R9 390X, similar to what the company used on its dual-GPU Radeon R9 295X2 earlier this year. The problem here is, without a next-gen GPU coming out until at least Q2 2015 or so, what will AMD do to fight off what is an incredible new set of GPUs from NVIDIA? Aggressive price cuts on its R9 290 series, that's what. The only thing AMD can do until its launches its new R9 300 series is drop the prices of what it has now, considerably, to fight off Maxwell from NVIDIA.

Microsoft Indonesia has reportedly confirmed that the upcoming Microsoft Windows 9 operating system will be a free upgrade for current Windows 8 and 8.1 users. The company is expected to host an event on September 30 to detail Windows 9, where pricing and release information should be revealed.

Although Windows 8/8.1 provides significant security updates and a "modernized" interface, many users refused to upgrade to the touch-centric OS. Microsoft has accelerated its operating system road map to meet changing consumer and business user demands, and Windows 9 should help gauge where the company stands.

It's also worth noting that as users become familiar with major software updates, such as Apple iOS or OS X and Google Android, for example, the updates are available for free. This is a great opportunity for Microsoft to prove it has listened to users and is prepared to make changes for the future.

With all of the conflicts the US has been involved with since 9/11, and the decades prior, one would think they would be masters of conflict, battle knowledge, strategy, and so much more. But, it looks like Washington think tank is asking for help, in a very weird place: by hiring the maker of Call of Duty, to envision the future of war for the US.

The Atlantic Council think tank says that even with all of its money, power and capabilities, the United States isn't thinking creatively when it comes to threats in the 21st century. The creator behind the Call of Duty franchise, Dave Anthony, will be among other authors, screenwriters and entertainment figures for an initiative called 'The Art of Future War Project', something that will launch next week.

The idea of this project came about when former Pentagon official Steven Grundman walked in on his son playing Call of Duty: Black Ops II, in which a cold war between China and the United States takes place, in 2025. In the game, the two superpowers are fighting against each other for rare earth elements in section missions. Anthony said: "He was struck how realistic our portrayal in 'Call of Duty: Black Ops II' was of a future conflict.

Thanks to our friends at Warner Bros Home Entertainment Australia, to celebrate the Blu-ray release of the box office smask 'Godzilla' on Blu-ray, DVD and digital, we have five awesome 'Godzilla' prize packs to give away.

In this gritty, realistic sci-fi action epic, Godzilla returns to its roots as one of the world's most recognized monsters. Directed by Gareth Edwards and featuring an all-star international cast, this spectacular adventure pits Godzilla against malevolent creatures that, bolstered by humanity's scientific arrogance, threaten our very existence.

Godzilla stars Aaron Taylor-Johnson (Kick-Ass), Oscar nominee Ken Watanabe (The Last Samurai, Inception), Elizabeth Olsen (Martha Marcy May Marlene), Oscar® winner Juliette Binoche (The English Patient, Cosmopolis) and Bryan Cranston (Argo, Breaking Bad).

Samsung is gearing up for the release of its Galaxy Note 4, unleashing a new four-minute ad that focuses on the 5.7-inch smartphone, which has two friends with the new Galaxy Note 4, deciding to play a game where they rename as many words they can, with "note".

It sounds like it won't work, and to some they won't think it's funny, but I actually didn't mind the ad. It didn't force the features of the Galaxy Note 4 down our throats, but I would've liked to have seen a little more of the features in between. An introduction and acknowledgement of Gear VR would've been good too, with one of them even sitting on the couch playing it, and using the 'note' pun somewhere in there.

I do have to say, the bit with the barista/bartender was golden, when he started pushing back with the puns.

During an interview with Japanese site AV Watch, Xbox boss Phil Spencer had some interesting things to say about Xbox, and more. There was a question thrown in about VR, which is the most interesting part of this interview.

When asked about the potential and rumored spin off of the Xbox brand from Microsoft, Spencer replied with: "Creating the appropriate tools, finding the right developers, we have gathered such a great community. With Xbox 360, our efforts were crowned by considerable success. And I'm committed to the success of Xbox One. In the past six months Xbox One has changed. We introduced to gamers the version without Kinect and broadened the choice. We will continue to update the system, and starting with Japan we're launching in new markets. The launch in Shanghai in China will happen next week, and I believe that by such changes we'll gather an even bigger audience".

Spencer also talked about VR, where he said good things about the competition in Oculus and Sony, but teased that Microsoft is working on its own VR tech for Xbox, but isn't ready to talk about it just yet. Spencer said: "The industry as a whole continues to invest in research and in new elements. New technologies invite us to explore new gaming world's. I believe that Kinect, voice and virtual reality are those key new elements. That's why I'm glad that Sony and Oculus are investing in VR. We're also working on an investment of our own, but it's not at a stage in which we can talk about it yet".