Having failed to capture the FPS market with its now free-to-play shooter Battleborn, Gearbox Software is ready to try again...this time making a game that combines two key lucrative industry trends into one.
Borderlands developer Gearbox Software today announced a new experimental game codenamed Project 1v1, a "competitive first-person shooter" which aims to combine "the action of a fast-paced 1v1 first-person combat with the metagame strategy of a collectible card game." Essentially what Gearbox wants to do is hit two birds with one stone by tapping the massively lucrative CCG world of Hearthstone as well as the popular, engaging eSports scope of shooters like Overwatch and CS:GO.
Key industry trends tell us that Project 1v1 will feature microtransaction card packs, and that it will need to be available on all platforms, from PC to consoles and mobile devices in order to make strong revenues. Combining these money-making strategies into a single game is quite complex, and after Gearbox dropped the ball with Battleborn, I'm not sure they're ready to take on such a burden.