Sam Altman says next-gen GPT-5 is coming this summer, OpenAI cozying up more with Microsoft

OpenAI is cooking up its new AI model, GPT-5, for later this summer according to CEO Sam Altman.

The news of OpenAI's new GPT-5 model came directly from OpenAI CEO Sam Altman during a new company podcast, where Altman said GPT-5 was coming this summer, without being specific on a date. OpenAI is facing increased competition from other AI models, with Business Insider reporting that GPT-5 will be a big upgrade over the current GPT-4 model, with early testers calling it "materially better".

OpenAI's main source of revenue comes from enterprise customers purchasing the more powerful version of ChatGPT, with the company's new GPT-5 model aiming to be the next big thing to maintain that momentum.

Altman did warn that OpenAI would be taking "a lot of care" to make sure the AI experience is right, where unlike web searches and social media where users expect a certain level of monetization, Altman underlined that modifying ChatGPT's model and its output based on who pays for the ads would be a "trust-destroying moment" for its users.

Altman did talk about the idea of showing ads outside of ChatGPT's output stream, but no specifics were given what type of ads would appear, or where, like the sidebar or footer of ChatGPT. Altman explained: "But the burden of proof there, I think, would have to be very high. And it would have to feel really useful to users and really clear that it was not messing with the LLM's output".