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CDPR's risky gambit paid off: Cyberpunk 2077 was #2 in U.S. sales

CD Projekt RED's decision to release Cyberpunk 2077 in an unfinished state didn't affect physical U.S. game sales earnings.

1 minute & 45 seconds read time

Despite massive controversy, Cyberpunk 2077 took the #2 spot in U.S. game sales earnings charts.

CDPR's risky gambit paid off: Cyberpunk 2077 was #2 in U.S. sales 35

CD Projekt RED made a very risky move with Cyberpunk 2077, and it seems to have paid off in the short-term. Cyberpunk 2077 is a mess on PS4 and Xbox One, but no one knew that until after they bought and played the game. CDP even bragged about the game's sales at launch, boasting it was already profitable before it even released. Instead of delaying CP2077 or telling consumers, CD Projekt let everyone find out for themselves (although CDP says the glitches didn't show up in their playtests).

While this move backfired in the long-term and has led to multiple class-action lawsuits and even investigations from the Polish Office of Competition and Consumer Protection, CD Projekt has reaped big dollar sales in the United States. According to analyst firm the NPD Group, Cyberpunk 2077 was the number 2 best-selling game of December 2020 in terms of dollar sales revenues. Those figures only include physical copies, most of which were likely PS4 and Xbox One versions. Digital sales weren't tracked.

We don't know if these earnings include the mass refunds issued out by retailers like Best Buy.

CD Projekt has confirmed Cyberpunk 2077's sales hit 13 million copies sold worldwide across all digital/physical platforms, which eclipses Witcher 3 launch sales by 225%.

The company has yet to release finalized data points on Cyberpunk 2077 sales but those will come in a few weeks with its Q4 2020 earnings presentation.

CDPR's risky gambit paid off: Cyberpunk 2077 was #2 in U.S. sales 54
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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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