Microsoft's Mixer platform is just a small sliver of 2019's streaming numbers, accounting for just 3% of total hours watched.
The latest numbers from Stream Elements shows Twitch is still the undisputed king of streaming with 9.3 billion hours watched in 2019, accounting for 77% of total views. Twitch is followed up by YouTube Gaming with 2.68 billion, or 21%. Both Mixer and Facebook Gaming rival at each other 3% of total hourly views.
Even still, Mixer's total hourly viewership numbers jumped by a healthy 149% year-over-year to 353 million. Technically Mixer is still in last place, though. Facebook Gaming pulled in 356 million hours watched in 2016, roughly 3 million more than Mixer.
Microsoft's investment with big streamers like Ninja may not fully mature and translate into boosted numbers until 2020 or even beyond. I expect once next-gen consoles roll out we'll see some rise in Mixer viewerships, especially now that Microsoft is giving out freebies for watching specific streams.
Last updated: Jun 16, 2020 at 04:29 pm CDT
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