Twitch CEO reveals two-thirds revenue driven by viewers

Twitch CEO Dan Clancy gives updates on the current revenue mix for the streaming business, says most earnings come directly from viewers.

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Like PBS, Amazon's streaming platform Twitch is very much a viewer-supported operation. Twitch lives and breathes on community, whether its social interactions or the collective of millions of viewers paying for subscriptions, donating, or by watching advertisements. That's the real message that Twitch CEO Dan Clancy wants to send--it's not just a game stream, but a "community-centric live stream," Clancy says.

In recent interviews, Clancy outlines how viewers are directly responsible for the success of their favorite streamers and the Twitch platform itself.

"One thing that many people don't realize is two thirds of our revenue comes directly from our viewers supporting the creators that they love," Clancy told Axios.

In a separate interview with YouTuber Executive House, Clancy opened up a bit more on how he sees Twitch and what the core of the streaming market really is.

"The phrase I use is 'pull up a chair and stay for a while.' So people find a streamer they like, they may watch 4-8 streamers in a week, but since they come for extended periods of time, people that are watching kind of recognize each other and get to know each other. And then the streamer gets to recognize that, and that builds this sense of belonging and acceptance.

"That connection is the foundation of the business."

In that same interview, Clancy echoes the Twitch revenue figures that he shared with Axios:

"Two-thirds of the business comes from people taking money out of their pocket to support the streamer. About one-third is advertising."