Apple sold 13 million new iPhones over launch weekend

Apple today announces that its new iPhone 6S and 6S Plus models have sold 13 million units within the first three-day period, breaking last year's 10 million sales of the iPhone 6 in the same period.

TechCrunch notes that the sales equate to roughly 3,000 iPhones sold every minute, and 50 iPhones sold every second. It's worth noting that this time around Apple opened up pre-orders for a full two weeks before launch, and also included China, a region that accounts for a vast number of iPhone users.

"Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple's history," Apple's CEO Tim Cook said in the official press release. "Customers' feedback is incredible and they are loving 3D Touch and Live Photos, and we can't wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on October 9."

The new iPhone duo rolls out a number of new features including pressure-sensitive 3D Touch overlay displays, a beefy new 12MP camera that takes 4K photos and movie-like Live Photos, a new A9 chip with built-in M9 co-processor, and a "nearly unbendable" aluminum 7000 series shell. A recent teardown of the iPhone 6S revealed the device's innards and confirmed a smaller battery, a heavier display, and was rated a repairability score of 7/10.

Apple's huge sales are quite contradictory to recent findings that say only 26% of current Apple customers want an iPhone 6S.