Square Enix and Ubisoft have teamed up for a surprise crossover promotion, a move which improves visibility and engages players on the respective IPs.
The new promo sees a special Assassin's Festival event being injected into Final Fantasy XV, adding key Assassin's Creed franchise content into the game in a free timed event. Gamers know that FFXV is no stranger to in-game advertisements--ahem Cup Noodles--and some may see this move as Square Enix "selling out." But these cross-overs are mutually beneficial for sure: Ubisoft arguably needs no help advertising Assassin's Creed: Origins, as it's the triumphant return of the beloved franchise, but this promo reminds FFXV players about the game while engaging them with new content to boot. In a sense, Square Enix has hit two birds with one stone: achieved an interesting new partnership with one of the most powerful forces of the games industry while providing new content that will pull players back into game, and possibly even spark game sales.
But what about Final Fantasy XV? Surely there will be magical in-game content and weapons crossing over to ancient Egypt too, right? Ubisoft has yet to confirm that AC: Origins will have FFXV-related content, despite the reveal art showing the game's protagonist, Bayek, wielding weapons inspired from the series. I've already predicted that Assassin's Creed: Origins will be monetized via loot-based microtransactions, and it's possible this cross-over could extend into that monetization path. I expect some items will be free, and more premium cross-over items will be monetized in loot boxes in some form.
This cross-over is likely just the beginning, and I'm keen on seeing how Square Enix continues breathing new life into Final Fantasy XV.