Ubisoft gets put on blast for posting AI-generated art of Assassin's Creed

Ubisoft has copped some backlash from the gaming community over an image of Ezio posted to Twitter that appears to be AI-generated artwork.

1 minute & 38 seconds read time

Ubisoft has been caught up in a recent controversy with thousands of people calling out the company for using AI-generated art to market Assassin's Creed.

The extremely successful Assassin's Creed franchise has recently come under fire from fans who are accusing Ubisoft of using artwork generated by an artificial intelligence-powered tool such as DALL-E, to promote Assassin's Creed. The artwork in question was posted to a Ubisoft X account in celebration of Halloween, and was quickly pulled apart by netizens pointing out irregularities within the image, or the tell-tale signs of AI-generated artwork.

These signs include a misshapen Assassins emblem, contorted fingers, gaps in the light lines between the buildings behind the assassin, and more. Fans of Ubisoft called for the company to "do better" as its posting AI art to social media channels while simultaneously laying off workers, only adding to the exponentially increasing problem of artists struggling to compete with AI-powered image-generation tools.

Fans of Assassin's Creed called for Ubisoft to stop using AI-generated artwork to promote Assassin's Creed and instead pay artists that will be able to create a much higher quality image that doesn't suffer from any irregularities.

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Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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