Mercedes using brand collaboration with Avatar to promote EVs, sustainability

In a unique co-branding promotion, German automaker Mercedes-Benz is working with 20th Century Studios to promote future automotive tech - and Avatar.

Mercedes using brand collaboration with Avatar to promote EVs, sustainability
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German automaker Mercedes-Benz has a unique collaboration with 20th Century Studios and the Avatar movie brand - with a theme of technology, innovation, sustainability, and mobility of the future. The two companies want to show the futuristic side of vehicles from Mercedes, with a special interest on becoming more environmentally friendly.

Mercedes using brand collaboration with Avatar to promote EVs, sustainability 01

Mercedes is going electric-only in the very near future, promising a fully electric future by 2030 - with models such as the beastly EQE SUV and others showing what the German company can do.

Vehicles are now packed full of technology, with electric drivetrains, feature-rich infotainment systems, and autonomous driving technology being some of the most popular trends. However, Mercedes and Avatar want to share the following message: "Earth is our Pandora," and there must be an increased focus on sustainability, respect, and the global community.

Mercedes using brand collaboration with Avatar to promote EVs, sustainability 02

As said by Bettina Fetzer, VP of communications and marketing at Mercedes-Benz, in a press statement:

"By highlighting the fusion of bionic design and technology, the campaign messaging aims to strengthen the importance of the coming together and co-existence of humankind and nature. The co-promotion campaign starting today is another milestone in the collaboration between Mercedes‑Benz and the creators of Avatar: The Way of Water and to-date the most extensive brand collaboration between Mercedes‑Benz AG and a film."

Avatar: The Way of Water will be released Friday, December 16.

In 2020, Mercedes unveiled the Vision AVTR, an Avatar-inspired concept car - with an "advanced vehicle transformation" theme. The car's four fully individually controllable motors are powered by a compact powerful high-voltage battery... and a rather sleek physical design as well.

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An experienced tech journalist and marketing specialist, Michael joins TweakTown to cover everything from cars & electric vehicles to solar and green energy topics. A former Staff Writer at DailyTech, Michael is now the Cars & Electric Vehicles News Reporter and will contribute news stories on a daily basis. In addition to contributing here, Michael also runs his own tech blog, AlamedaTech.com, while he looks to remain busy in the tech world.

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