Intel is truly struggling with its GPU marketing team... with Arc being a total DOA POS, and now MLID is coming out for their throat... and rightfully so. I've been pushing against Intel and this "marketing" that htey're going, and it seems that I'm not the only one. Check out Tom's latest video, and a bunch of his comments below:
It looks like Intel could have a major "fundamental hardware flaw" inside of the Arc Alchemist GPU scheduler, which is causing issues (amongst the laundry list of things wrong with the Intel Arc GPU). Tom explains: "Igor has started to find, and from what I'm hearing behind the scenes... there's almost certainly a fundamental hardware flaw in the scheduler of Alchemist".
Tom continued: "Can they make things better... can there be mitigations in drivers that they will improve over time... yes... but it's never going to be perfect. It's already having problems above 90FPS consistently at super low resolutions with a weak card... how are they going to get a high-end card to game above 144Hz".
"The worry behind the scenes is that they just can't".
"You see, what I believe everyone is watching right now -- and again, remember, I've covered extensively in previous leaks that Intel manufactured their cards around January through March of this year. They have the high-end Alchemist die sitting in a warehouse waiting to be packaged... then all of the sudden this media tour just came out of nowhere".
- Read more: Intel Arc A380 GPU reviews: like sitting in 'minefield, playing drunk'
- Read more: LOL: Intel Arc A770 GPU benched in shilled video on LTT, OC chews 280W
- Read more: Intel reveals Arc A770 Limited Edition graphics card on LinusTechTips
- Read more: Intel staffers visit Gamers Nexus, bring Intel Arc A750 graphics card
- Read more: Intel marketing new flex: debunking non-existing rumors on Arc A780
"They missed their Q1 launch and yet they are just rushing out there to talk to everybody. It's because they thought they'd be able to fix the drivers by now and they realized probably around May or June that they're never going to perfectly fix these drivers and so they've got to axe the top model and launch what they can right now. That's why the messaging is all over the place: inconsistent in conflicting with what they've already said publicly and just... well... just rubbing a lot of people within Intel that aren't in the graphics division the wrong way".
"This brings me to another thing a lot of people probably haven't noticed: Ryan (Shrout) and Tom (Peterson) going around to all these tech channels, they're actually part of a marketing group within the graphics division itself... not part of the main Intel marketing wing. A lot of people within the main Intel marketing wing and within... well, just the rest of Intel are starting to notice that what the graphics division is communicating right now is not what the division is communicating internally inside of Intel".
"And you want to know what they're communicating right now internally?"
"I have proof... like I said a week ago: the lies being spread publicly have pissed off a lot of people working with Intel, and within Intel... and I have now painstakingly through editing to make sure what I show is safe. Gotten the okay to show you guys what's actually being shown to everyone else within Intel".
- Read more: Intel GPU labs gets hands-on with Arc Alchemist A380 desktop GPU
- Read more: Intel Arc Alchemist delayed AGAIN, drivers blamed: mid-summer release
- Read more: Intel Arc Alchemist desktop GPUs reportedly delayed, disappointment
- Read more: Intel GPU launch is a mess, partners aren't happy with mismanagement
Alchemist is "full of issues that would basically hamstring any attempt to compete higher than what they're going for anyways". Tom adds: "this outcome isn't entirely surprising, if you've paid attention to the negative disclaimers" with a big list of what his sources have told him... check this laundry list of a shit show out:
- Intel was considering buying Nuvia, but that idea has since been scrapped. They were grasping at straws for some PR
- Intel is a shit show inside. The Xe marketing was Raja's idea, and it was way too early
- Chris Hook took Raja's Xe marketing idea to new levels of stupidity
- Even if they make a good product, they won't know how to market it
- Intel's Marketing Team has almost no understanding of how computers work. These guys aren't just lacking an engineering background, they lack rudimentary knowledge of what they are selling
- Gen 12 is obviously a much needed uplift, but it's only good in comparison to what's on the market now (3 year old Vega GPUs). It'll get blown out of the water again by RDNA chips
- Also I've heard multiple times that Gen 13 was getting questionable results in simulations
- Intel should have some impressive integrated graphics for the time being, and they could enter the low-end discrete market next year with decent GPUs
- I doubt Intel can ever compete in the high-end with AMD and NVIDIA, and even the midrange is unlikely
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