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Intel Arc A380 GPU reviews: like sitting in 'minefield, playing drunk'

Intel Arc A380 desktop GPU reviews are out: 'living in the middle of a minefield while playing drunk', given 'NOT APPROVED' award.

Published Jul 20, 2022 10:49 PM CDT   |   Updated Fri, Aug 12 2022 12:10 PM CDT

I'm sure you can tell that the tech press isn't happy with what Intel has done with what they're calling the "launch" of their new desktop Arc Alchemist GPUs -- first out of the gate is the new Intel Arc A380 -- a total mess of a launch.

Intel Arc A380 GPU reviews: like sitting in 'minefield, playing drunk' 01 |

Intel is on a roll with its absolute disaster of GPU launch with marketing campaigns shilling videos on LinusTechTips, where it's all smiles... but the real reviewers, they say the Intel Arc A380 discrete GPU is "like living in the middle of a minefield, while playing drunk".

While Intel is bringing suitcases of cash and some Intel Arc A770 graphics cards to YouTubers, traditional tech media that has been around before YouTube was even a word, have been left out of the cheques and cards. Some media worked together to secure an Intel Arc A380 from China, saving on shipping fees. Golem, ComputerBase, and Igor's Lab (all out of Germany).

ComputerBase notes that the Intel Arc A380 "is by no means a total failure" but it can't compete with the AMD Radeon RX 6400 (the slowest RDNA 2 GPU) or the NVIDIA GeForce GTX 1650 (which is a 3-year-old GPU). Performance isn't everything, as the drivers for the Intel Arc A380 are a "construction site".

Intel Arc A380 GPU reviews: like sitting in 'minefield, playing drunk' 03 |

As for gaming, the site says that the gaming experience is kicked in the balls by the fact that there are graphical issues all over the place, usually resulting in a restart of the PC. Nice, I must have missed that part in Linus' video. I also don't remember Shrout saying the Intel Arc GPU was that shite that games had graphical issues and needed restarting.

I guess you can see how Intel is saving money on marketing, instead of pouring millions of dollars into marketing a GPU that they know is pretty much DOA (a piece of shit) on arrival... they can pay for advertisement with videos on YouTube and get millions of eyeballs (and articles from the likes of TweakTown and other tech media).

Free advertising...

Where Intel Xeon CPUs have billboards in train stations, AMD has marketing smack bang in the middle of Time Square in New York... NVIDIA has GeForce RTX billboards all over the planet and RTX-infused games (injecting ray tracing into the world of gaming on its own pretty much).

Intel and their first big bad GPU to fight AMD and NVIDIA on the eve of their respective monster next-gen GPUs? Whose idea was this? Who greenlit it? Where are the cards to traditional media, that someone who used to work in the traditional media would be sourcing himself... or is this deliberate? You and I both know it is, Itnel doesn't have that many cards, the software is a complete clusterfu*k with cherry-picked games and configurations.

It's all smiles and Hollywood...

Hook, line, and sinker... your turn, AMD and NVIDIA. It's time to show Big Blue how it's done. Give them and their new team a good black eye for this, their social teams should be all over it. But they can't either... because they'd be attacking the same teams they play with on YouTube. It's unfortunate, because it's all a big game.

We aren't playing that here, none of these companies hand us cash for marketing videos of their products. But hey, Intel, if you want me to... email us and we'll work something out.

Intel Arc A380 GPU reviews: like sitting in 'minefield, playing drunk' 04 |

The launch of Intel's new Arc desktop GPUs is a bigger mess than the Intel i740... and while I wasn't reviewing graphics cards back then, I sure as hell owned one. I played a lot of Trespasser on it, most gamers wouldn't even know what that is... so I'll keep it as a mystery for you to dig into.

Anyway, I think a better way of Intel doing this... would've been handing everyone Shrout and Peterson are friends with between them in the tech press and YouTubers, as well as Peterson with his wide-ranging contacts from NVIDIA.... and handed out a few hundred or 1000+ new Arc A380 graphics cards.

Intel Arc A380 GPU reviews: like sitting in 'minefield, playing drunk' 05 |

Independently test them, let them tear Intel a new one where they need (hardware, drivers, etc) and let them work with Intel (with gamers, and consumers of all of the websites, YouTubers, etc) for their second-gen cards. If it was handled differently, it wouldn't be like this. Now this is what will be remembered for the second-gen Intel GPU.

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Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering.

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