NVIDIA kills the GPP, far too much backlash from community

NVIDIA turned the entire graphics card and PC gaming community on its head with the push of the GeForce Partner Program, or GPP. But it hasn't even been a few months yet, nor have we seen the fruits of this evil labor, and it's done, dusted, over.

NVIDIA has officially canceled the GPP with a post on their own blog where they said: "The rumors, conjecture and mistruths go far beyond its intent. Rather than battling misinformation, we have decided to cancel the program". NVIDIA continues, adding "GPP had a simple goal - ensuring that gamers know what they are buying and can make a clear choice".

The post continued:

NVIDIA creates cutting-edge technologies for gamers. We have dedicated our lives to it. We do our work at a crazy intense level - investing billions to invent the future and ensure that amazing NVIDIA tech keeps coming. We do this work because we know gamers love it and appreciate it. Gamers want the best GPU tech. GPP was about making sure gamers who want NVIDIA tech get NVIDIA tech.

With GPP, we asked our partners to brand their products in a way that would be crystal clear. The choice of GPU greatly defines a gaming platform. So, the GPU brand should be clearly transparent - no substitute GPUs hidden behind a pile of techno-jargon.

Most partners agreed. They own their brands and GPP didn't change that. They decide how they want to convey their product promise to gamers. Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we're doing to bring amazing advances to PC gaming.

This is a great time to be a GeForce partner and be part of the fastest growing gaming platform in the world. The GeForce gaming platform is rich with the most advanced technology. And with GeForce Experience, it is "the way it's meant to be played."