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CD Projekt Red wants Cyberpunk 2077 to be a huge success

Cyberpunk 2077 developer is expecting 'even better sales' than The Witcher 3, which was a gigantic success
By: Anthony Garreffa | Gaming News | Posted: Mar 15, 2017 7:16 am

CD Projekt Red has been one of the best AAA gaming studios in the world, and one of the most awarded and respected - especially with The Witcher 3. Now the developer is working on its next title, Cyberpunk 2077, and the anticipation of the game is reaching fever levels.

 

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During an interview with Polish website Gazeta, CD Projekt Red co-founder Michał Kicińsk said that the team didn't expect The Witcher 3 to be so successful - but added that there's still room to grow and learn, so that the team can catch up with even bigger developers. He said: "I think that none of us expected such an unbelievable success of the game and CD Projekt itself. We're talking about a game, that has pretty much won every single award and accolade that you can in this industry".

 

Kiciński added: "If we're to expect something more, it would be even better sales of the game. My brother Adam (CD Projekt's CEO) spoke about it at one of the investors conferences. The Witcher 3 was of course a gigantic commercial success, but in terms of sales there's still a lot of room for growth. CD Projekt's ambition is to catch up with the largest developers in the world in that area".

 

Cyberpunk 2077 will be the game that will see CDPR hitting the big time once again, with the team thinking that the cyberpunk universe is more appealing to gamers than the fantasy world of The Witcher franchise - with 3 games out now, this is a fresh style, look, and feel for the team. He continued: "I think it's absolutely realistic. "The Witcher" was a fantastic material for a game, but it also constraint us. For starters, we're working with a story set in a fantasy world. Secondary, we're promoting a brand, that was mainly known in Central-Eastern Europe, and not in the west".

 

He went on to say: "I'm confident, that Cyberpunk 2077 can be a much bigger commercial success than "The Witcher 3". Futuristic world of the Cyberpunk is much closer to what we know from our daily lives. It's also much more popular, massive as you can tell by its presence in the films, books, comics and games. You have to remember, that fantasy is a much more niche topic. I believe, that in case of Cyberpunk, CD Projekt can fight not only for prestigious awards and accolades, but also for a huge commercial success. It's hard to achieve both of those in our industry, but it's perfectly doable, as shown by Rockstar and, in the past, Blizzard".

 

Do we have a release window for Cyberpunk 2077? Not just yet, but Kiciński teased that CDPR is ramping up to announce a release date in the near future - with a "short" (6 month) "intensive marketing campaign" on Cyberpunk 2077. Kiciński said: "Ha ha ha... I know as much as any other person, so I just patiently wait. However, Adam has clearly stated during one of the conferences, that the period between the release date announcement and the launch itself may be very short. Creating a short - lets say 6 month - but intensive marketing campaign is a hard to achieve ideal. Only well respected companies that have appropriate financial resources can pull it off. It's sort of a communication blitzkrieg. You have to be well prepared, but you can win a lot".

 

We do know, however, that Cyberpunk 2077 will be released alongside another major triple-A RPG by 2021...but that isn't exactly much solace to hardcore fans right now.

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