Colorful and MSI RTX 50 graphics card prices spike in China as GDDR6 and GDDR7 memory costs rise

Q: How much have Colorful RTX 50 series prices risen in China and which specific models show the largest increases?

Colorful RTX 50 series prices in China have risen by as much as 60% above MSRP. Colorful distributor pricing shows the largest listed increases on the highest-end models, with the RTX 5080 Vulcan W OC 16GB at ¥13,200 and the RTX 5070 Ti Vulcan W OC 16GB at ¥10,000.

Q: Which MSI RTX 50 series model price changes (old vs new Yuan and USD) are reported for the RTX 5090, 5080, and 5070 Ti?

The RTX 5090 D v2 Ventus 3X OC increased from ¥22,999 ($3,396) to ¥25,999 ($3,839). The RTX 5080 Gaming Trio OC rose from ¥10,999 ($1,624) to ¥12,999 ($1,919). The RTX 5070 Ti Gaming Trio OC went from ¥8,199 ($1,210) to ¥9,699 ($1,432).

Q: Does the article indicate whether non-memory components also contributed to the GPU price increases, and which components are mentioned?

Yes. The article says additional costs for PCB manufacturing and GPU cooling, along with other non-memory-related components, are also said to impact GPU pricing.

RTX 50 graphics card prices on Colorful and MSI models are increasing noticeably in China due to higher GDDR6 and GDDR7 memory prices.

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Aaron Klotz

Tech Reporter

Published Jul 27, 2026 2:20 PM CDT

2 minutes & 30 seconds read time

TL;DR: Colorful and MSI RTX 50 series GPU prices in China have risen sharply-Colorful up to ~60% above MSRP and MSI 10-20% increases-driven by $19-$20 rises in GDDR6/GDDR7 costs and NVIDIA-prompted memory surcharges ($90-$175 by VRAM size), plus other manufacturing cost increases.

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RTX 50 series prices in China are increasing massively thanks to new price increases in GDDR6 and GDDR7 affecting NVIDIA and AMD graphics cards. WCCFTech reports that RTX 50 series GPU prices from official distributors selling Colorful cards have increased up to a whopping 60% above MSRP. MSI RTX 50 series graphics cards are also selling up to 20% higher than what they were just a week ago.

According to Colorful's distributor sheet dated July 24th, the highest-end RTX 5080 on the list, the Vulcan W OC 16GB, has increased to ¥13,200 or $1949. The highest-end RTX 5070 Ti on the list, the RTX 5070 Ti Vulcan W OC 16GB, is selling for ¥10,000 or $1,476.65. The highest-end RTX 5070 Vulcan X OC 12GB is selling for ¥7,200 or $1,063. The highest-end RTX 5060 Ti, the Ultra W OC 16GB is selling for ¥5,300, or $782. The highest-end 8GB variant, the Advanced OC, is selling for ¥3,950, or $583. The highest-end RTX 5060, the Advanced OC 8GB, is selling for ¥3,200 or $472.

Colorful and MSI RTX 50 graphics card prices spike in China as GDDR6 and GDDR7 memory costs rise 2

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For MSI, an MSI official distributor price sheet shows price increases of 10-20% for all listed RTX 50 series graphics cards in China compared to a week ago. The RTX 5090 D v2 Ventus 3X OC has increased in value from ¥22,999 ($3,396) to ¥25,999 ($3,839). The RTX 5080 Gaming Trio OC has increased in value from ¥10,999 ($1,624) to ¥12,999 ($1919), and the RTX 5070 Ti Gaming Trio OC has increased in price from ¥8,199 ($1,210) to ¥9,699 ($1,432).

Read more: Current GPU pricing is making it hard to recommend PC gaming
Read more: GeForce RTX 50 Series GPU prices finally hit MSRP and below in the US
Read more: NVIDIA rumored to halt RTX 5060 production, RTX 50 series GPUs are 'unobtanium' until Christmas

As for the mid-range and budget cards: the RTX 5070 Gaming Trio OC has seen a price increase from ¥5,899 ($871) to ¥6,399 ($944), the RTX 5060 Ti 16G Gaming Trio OC has gone from ¥4,599 ($679) to ¥4,999 ($738). The RTX 5060 Ti 8G Gaming Trio OC increased in price from ¥3,399 ($501) to ¥3,699 ($546). The RTX 5060 8G Gaming Trio OC's price has gone up from ¥2,799 ($413) to ¥3,099 ($457), and the RTX 5050 Gaming OC has increased in price from ¥2,599 ($383) to ¥2,999 ($442).

As previously mentioned, the new price hikes are the result of the ever-increasing cost of GDDR6 and GDDR7 memory modules. WCCFTech reports that pricing for G6 and G7 has risen by an average of $19 to $20. NVIDIA also reportedly sent out a pricing update to several of its AIB partners, noting that 8GB cards are getting a price hike of $90, 12GB $130, and 16GB $175, respectively. This is on top of additional costs for PCB manufacturing, GPU cooling, and other non-memory-related components that are also said to impact GPU pricing.

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Question #1

How much have Colorful RTX 50 series prices risen in China and which specific models show the largest increases?

Question #2

Which MSI RTX 50 series model price changes (old vs new Yuan and USD) are reported for the RTX 5090, 5080, and 5070 Ti?

Question #3

Does the article indicate whether non-memory components also contributed to the GPU price increases, and which components are mentioned?

Have a question not listed here? Ask below and TweakBot will answer it.

With the memory shortage affecting the entire market, there's a good chance the U.S market will be hit with similar price hikes on RTX 50 series GPUs soon. VRAM pricing has been the Achilles' heel of the GPU market's pricing issues, with GDDR6 and GDDR7 prices not only affecting outgoing cards but also delaying NVIDIA's RTX 50 series Super release.