Magic: The Gathering makes history with $500 million earned in a single quarter

Q: How much revenue did Magic: The Gathering generate in Q2 2026?

Magic: The Gathering generated $545 million in revenue in Q2 2026. That figure accounted for over 71% of Hasbro's total quarterly gaming revenues.

Q: What portion of Hasbro’s gaming revenue growth was attributed to digital and licensed gaming in Q2 2026?

Digital and licensed gaming grew 17% in Q2 2026, according to Hasbro's segment details.

Q: What specific Magic product lines (e.g., Secret Lair, Backlist, Universes Beyond) were mentioned as contributing to year-to-date 2026 growth?

The article says year-to-date 2026 growth was driven by growth in tabletop and digital revenues, across first-party and Universes Beyond Premiere sets, and momentum in Secret Lair and Backlist.

Hasbro might have taken a $65 million impairment charge on video games, but collectibles like Magic cards are more successful now than they've ever been.

VIEW GALLERY - 2

Derek Strickland

Senior Gaming Editor

Published Jul 22, 2026 3:33 PM CDT

1 minute & 15 seconds read time

TL;DR: Magic: The Gathering earned a record $545 million in Q2 2026-over 71% of Hasbro's gaming revenue-driven by sets like Marvel Super Heroes, Lord of the Rings, Final Fantasy, Secrets of Strixhaven, and strong tabletop and digital sales, contributing to 27-34% segment growth and $1.014 billion year-to-date.

Voice: DefaultSpeed

0:00 / 3:14

Old school collectible card game Magic: The Gathering made history by raking in over half a billion dollars in sales in a single quarter.

Magic: The Gathering makes history with $500 million earned in a single quarter 1

VIEW GALLERY - 2 IMAGES

More than 30 years of Magic hasn't diminished the brand--far from it. Wizards' iconic card game is more active than ever as it becomes a kind of Fortnite of CCGs thanks to its myriad of franchise crossovers. The plan is working exceptionally well, with skyrocketing sales for sets based on Lord of the Rings, Final Fantasy, and more recently, the Marvel superheroes. Having both a digital and material version of the game further propels its consistent sales.

Hasbro today revealed that Magic: The Gathering is now making more money than it ever has before, achieving a record-breaking $545 million in earnings throughout Q2 2026. To put that number into perspective, Magic made up over 71% of Hasbro's total quarterly gaming revenues.

Read more: Final Fantasy is already the best-selling Magic: The Gathering set in day one sales

"Magic: The Gathering eclipsed $500 million in quarterly revenue for the first time in its 30-plus year history, led by the record-breaking debut of Marvel Super Heroes. With strong indications for our remaining releases and line of sight to continued growth in 2027, the Magic flywheel is firing on all cylinders," Hasbro CEO Chris Cocks said in a press release.

The news comes as Hasbro records a hefty $56 million impairment charge on cancelled video game projects. Given the high margins of CCG products, the company is gearing towards safer bets as volatility wracks the games industry.

Another data point that illustrates just how much Magic has grown over the years: Back in 2023, Magic made $1.058 billion for the entire year. The game is doing so well that it's made that much in just half a year.

According to Hasbro's financials, MTG made $1.014 billion in the first six months of 2026. The franchise is on track to pull in record full-year earnings this year.

Check below for comments from management on Magic's performance throughout Q2:

Frequently Asked Questions

TweakBot answers common questions about this news using TweakTown's own coverage from this page and related content from our archive. Tap a question to reveal the answer, or type your own below.

Question #1

How much revenue did Magic: The Gathering generate in Q2 2026?

Question #2

Which Magic product releases were cited as driving the Q2 2026 revenue increase?

Hasbro cited Secrets of Strixhaven and the record-breaking debut of Marvel Super Heroes as driving Magic: The Gathering’s Q2 2026 revenue increase.

Answered

Question #3

What portion of Hasbro’s gaming revenue growth was attributed to digital and licensed gaming in Q2 2026?

Question #4

What specific Magic product lines (e.g., Secret Lair, Backlist, Universes Beyond) were mentioned as contributing to year-to-date 2026 growth?

Have a question not listed here? Ask below and TweakBot will answer it.

Second Quarter 2026 Segment Details
Revenue increased 27%, led by Magic: The Gathering (+32%). Digital and licensed gaming grew 17%.
Magic: The Gathering growth fueled by Secrets of Strixhaven and Marvel Super Heroes.
Year-to-Date 2026 Segment Details
Revenue increased 27%, led by Magic: The Gathering (+34%). Digital and licensed gaming grew 10%.
Magic: The Gathering benefited from growth in tabletop and digital revenues, across first-party and Universes Beyond Premiere sets, along with momentum in Secret Lair & Backlist.