Final Fantasy is already the best-selling Magic: The Gathering set in day one sales

Hasbro CEO Chris Cocks says that the upcoming Final Fantasy crossover in Magic: The Gathering is the top-selling MTG set of all time in day one sales.

Final Fantasy is already the best-selling Magic: The Gathering set in day one sales
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TL;DR: The upcoming Final Fantasy Magic: The Gathering set, shipping June 2025, is already the best-selling new set in the brand’s 31-year history, driving strong pre-orders and boosting Hasbro’s Q1 FY2025 tabletop revenues. Increased store presence and tournaments are expanding MTG’s global player base and market growth.

The new Final Fantasy set for Magic: The Gathering hasn't even released yet, but it's already the best-selling new set of all time in the history of the 31 year-old brand.

Today, Hasbro announce its Q1 FY2025 financial results, showing a sharp uptick in Wizard of the Coast's tabletop revenues. In the earnings call, Hasbro CEO Chris Cocks remarked about the rather high expectations for Magic: The Gathering in Q2...and it's driven primarily by the upcoming Final Fantasy crossover set. There's also more stores selling Magic products and holding tournaments.

"I'd say Wizards had meaningful outperformance in Q1--we also think it's going to do pretty darn well in Q2. Just to give some color on that: Final Fantasy will be the best selling set of all time on day one. It already is," Hasbro's CEO said in the call.

"And so then it will have room to run in Q3 and Q4. And we feel really good about the back half releases as well, particularly the new Universes Beyond sets. You know, as we look at Wizards, our store count is up 20% versus what it was 18 months ago."

The Final Fantasy MTG set isn't even out yet--it ships June 13, 2025--but the pre-orders have been so great that it'll already be the best-selling set at launch.

Here's what else Hasbro's Chris Cocks said about Magic:

  • Q2 is going to look a little bit goofy because of some of the comps. So we are expecting Q2 revenue to be down in Q2. MAGIC will be up. It'll be a healthy MAGIC growth business.
  • ...all the great Marvel stuff that we have coming out. MAGIC certainly is looking like it's going to be a winner in markets like Europe and Japan.
  • I think what we're seeing on MAGIC is an expansion of the player base and when you expand the player base, it's just a great opportunity to, engage them with more products and kind of create a network effect amongst the players in the collecting community. And we see that only strengthening as the year goes.