Netflix TV show helped Devil May Cry 5 achieve 10 million game sales, Capcom says

Devil May Cry is the latest video game franchise to see a surge in sales thanks to TV show adaptations.

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Capcom's multiplatform multimedia content strategy appears to be working as intended and synergistically driving up game sales. Little over two months after releasing the Devil May Cry TV series on Netflix, the franchise broke a sales milestone, with Capcom revealing that Devil May Cry 5 game sales have now broken 10 million. The total DmC series is at 33 million, meaning DmC 5 makes up roughly 30% of sales.

Capcom directly attributes the spike in Devil May Cry 5 game sales to the positive and popular reaction from the Netflix show; after all, the DmC show had 5.3 million views. This isn't the first video game series to be uplifted by big-budget adaptations, with Sony seeing a major jump from The Last of Us series on HBO, CD Projekt seeing the same in Cyberpunk 2077 from the Edgerunners series, and the Castlevania Netflix series also uplifted franchise sales across Konami's classics collections.

It's not just the TV show adaptation that's boosting sales of Capcom's games, though; the publisher frequently discounts its games with well-timed sales across all platforms. These discounts and sales account for a substantial portion of Capcom's game sales, especially older catalog games like Devil May Cry 5.

Check below for the announcement from Capcom:

Capcom Co., Ltd. (Capcom) today announced that worldwide cumulative sales of Devil May Cry 5 have surpassed 10 million units.

In Devil May Cry 5, players can enjoy thrilling, high-speed gameplay, stylish action, and beautiful graphics, depicted with intricate realism thanks to Capcom's proprietary RE ENGINE.

The title has garnered strong support from users due to its exceptional gameplay experience, leading to expanded sales as a catalog title since its release. Capcom provided an even more advanced story and action elements in the game with the addition of a new playable character, and more recently, on April 3, 2025, the company released the new Devil May Cry animated series on Netflix, in line with the company's Single Content Multiple Usage strategy.

The animated series has garnered critical acclaim from around the world, and with more than 5.3 million views it ranked fourth during its first week globally in the "Shows | English" category, while also ranking in the top 10 for seven consecutive days in Japan.

As a result of the game's exhilarating action, and due to efforts to enhance brand awareness by leveraging the title beyond the scope of videogames, including television adaptations, the title has now exceeded 10 million units in cumulative sales worldwide.