Google has filed paperwork with the Security and Exchange Commission (SEC) in its plan to rebrand the public holding company as Alphabet Inc. The decision was made as Google looks to create a new operating structure, but that doesn't mean Google's businesses will suddenly disappear.
Services such as its search, maps, apps, YouTube, ads and Android will be listed as "Google business" under Alphabet. However, the company has branched out into a number of other business ventures, which will be better organized under Alphabet.
Expect the changes to be rolled out over the next few months, as current Google investors should be able to receive a detailed outlook how each business is operating.