Ubisoft has stated that all of its games will have live services that tie into recurring player investment, hinting that Assassin's Creed: Origins may be monetized with in-game purchases and microtransactions. In a Q1 earnings call, key Ubisoft executives give more clues on how the next Assassin's Creed will continue earning money long after initial sales.
French games-maker Ubisoft has made a tremendous transformation in the last few years, and its digital-first strategy is paying off big. Instead of focusing on single-release games, Ubisoft has embraced the next evolution of gaming which sees digital titles being treated as a service--the Games-as-a-Service trend, or GaaS--to ensure its games keep pulling in revenues months or even years after release. One of the main ways it achieves this goal is by infusing microtransactions into its games. While online multiplayer games like Rainbow Six: Siege and For Honor are obvious choices for this monetization path, traditional game like Assassin's Creed are prime targets as well.
The Assassin's Creed series is no stranger to in-game microtransactions, and I expect the upcoming Egypt-based Assassin's Creed: Origins to be no different. I've already predicted that Ubisoft will monetize AC: Origins with loot boxes that contain randomized items, gear, or skill buffs, and now key corporate Ubisoft execs are adding weight to these predictions. In a recent Q1 earnings call, Ubisoft exec Alain Corre hints that the company may use Origins' heavy RPG focus as a path to recurring revenues.
"As far as the digital potential for Origins and its engagement capability, as we've said we really invested heavily to increase the RPG side of the game. [As a result of this investment] we clearly feel that we have better potential to increase the engagement of the game, and we believe that therefore the player recurring investment will continue to grow," said Alain Corre, Executive Director of Ubisoft's EMEA branch.