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6S Marketing may like iPhones and other Apple products, but hopes the new iPhone isn't dubbed the iPhone 6s. The company rented billboard space in Times Square, along with plastering trucks with a plea to Apple.
You see, the company, which has offices in New York City, Toronto and Vancouver, doesn't want Apple to name its next-generation smartphone as the iPhone 6s and iPhone 6s Plus. The new phone, which is expected to be unveiled later this month, could break 6S Marketing's hearts:
"See, our company name is 6S Marketing, but our clients, friends, and colleagues simply refer to us as good ol' "6S." It's a small name but a big part of our identity -- one we've been using since 2000, when we started this company in my tiny apartment. At that time, we didn't think that one of the biggest, and most well-respected, companies would use it to name a mobile device. (We were still using Motorola flip phones at the time, after all.)
Sony has unveiled three new smartphones at IFA 2015, with the Xperia Z5 and Xperia Z5 Compact not standing out too much, but the new Xperia Z5 Premium is the world's first 4K smartphone.
Starting with the Xperia Z5, which features Sony's new 1/2.3 Exmor RS sensor crammed into a huge 23-megapixel camera with an F2.0 G Lens. This is Sony's "first completely re-imagined smartphone camera module since Xperia Z1" and has been "designed with Sony's interchangeable lens camera Alpha technology for clear, vivid imagery every time".
The new Xperia Z5 and Xperia Z5 Compact are both powered by the Qualcomm Snapdragon 810 processor, which is an 8-core GPU with 4G LTE speeds and the latest in Wi-Fi technology. Both handsets pack Sony's incredible battery stamina and power-saving technologies, as well as Quick Charge 2.0 which will have your Xperia Z5 charged up in no time.
But as we said, it's the Xperia Z5 Premium that takes the cake. What we have here is a beautiful 5.5-inch 4K TRILUMINOS Display for mobile, with the Xperia Z5 Premium upscaling your content to 4K making everything you playback on Sony's premium smartphone look beautiful. The Xperia Z5 Premium packs 32GB of internal storage, but you can cram in a huge 200GB microSD card which is where it really takes a leap ahead of the current smartphones on the market - I'm looking at you, Samsung.
ASUS has just unveiled its new VivoStick, which is a PC-on-a-stick powered by Windows 10. The new VivoStick sports an Intel Cherry Trail-based processor inside, 2GB of RAM, and 32GB of local storage packed into an eMCP (multi-chip package).
The new ASUS VivoStick includes 802.11 b/g/n Wi-Fi, Bluetooth 4.0, 1 x USB 3.0 port, 1 x USB 2.0 port, and an HDMI port. ASUS has also included a headphone jack, and there's even an integrated speaker. Windows 10 will come pre-installed, which is a nice touch. Even Intel's Compute Stick packed Windows 8.1, but the VivoStick is going to be quite the winner with Windows 10 installed.
ASUS has placed an MSRP of $129 on the VivoStick, with no word on availability just yet.
The Toshiba Digital Products Division (DPD) has announced the Satellite Radius 12, a new compact 2-in-1 12.5" convertible laptop supporting a 4K UHD display.
The laptop supports the 12.5-inch diagonal IPS touchscreen display (3840x2160), and runs the 6th Gen Intel Core processor. It weighs just 2.8 pounds, and has been designed to be an ultimate travel companion for power users on the go. It also supports Laptop, Tablet, Tabletop, Presentation and Audience modes.
"Toshiba has made significant investments to deliver an exceptional customer experience across its portfolio of Windows devices," said Peter Han, VP of worldwide OEM at Microsoft. "Toshiba's Satellite Radius 12 provides an optimized experience that allows customers to take advantage of some of the exciting new features in Windows 10 including Windows Hello."
The rumors of Google unveiling a new smartphone have been around for a while now, but it looks like the Mountain View-based search giant will be announcing a new Nexus smartphone on September 29.
But now we have more specifications on the new Nexus handsets, which will reportedly come in a 5.2-inch and 5.7-inch device. The 5.2-inch Nexus will be constructed by LG while Huawei will handle the 5.7-inch variant. The 5.2-inch Nexus will be powered by Qualcomm's Snapdragon 808 processor, with 3GB of RAM. The 5.2-inch display will feature the 1080p resolution, it will arrive in 16GB and 32GB variants, pack a 12.3-megapixel rear-facing camera, a USB Type-C port, 2700mAh battery, and Android 6.0 Marshmallow.
This will be quite the upgrade over the original Nexus 5, which packed a 1080p display but small 2300mAh battery. We should expect more details on both new Nexus smartphones on September 29.
Consumer electronics company MSI has announced it has included Intel's 6th Generation Core i7 processors in some of its gaming laptops.
The Skylake CPUs are available in the GT72 Dominator Pro G, GS70 Stealth and GS60 Ghost, GE62 and GE72 Apache Pro gaming laptops. Gaming laptops from MSI with Intel 6th Generation Core i7 processors will launch beginning on September 27, though pricing hasn't been released by the company.
"Intel's newest processors deliver extraordinary performance and energy savings, resulting in longer gaming sessions on the go," said Andy Tung, president of MSI Pan America. "MSI understands the importance of immersive-ness and we've equipped our gaming laptops with features that perfectly complement the new processor to deliver the ultimate gaming experience."
Seriously, I can't live without my Chromecast. It's just that good, and now ASRock has just unveiled something just as interesting in its new H2R (HDMI 2-in-1 router).
The new ASRock H2R acts as a travel router, but it moonlights as both an Ethernet adapter, or an HDMI dongle that mimics the abilities of Apple TV or the aforementioned Chromecast from Google. The ASRock H2R will provide wireless Internet, an Ethernet adapter - or alternatively if you want to plug it into the HDMI port on your TV or monitor, it will mirror cast or project your smartphone or tablet onto your TV.
Device manufacturer ARCHOS has unveiled the ARCHOS Diamond Plus, a larger screened model of the Diamond smartphone. ARCHOS plans to show off the device during IFA in Berlin, which starts later this week.
The device features a 5.5" FHD IPS screen (1920x1080) that is powered by an Octa-Core A53 1.5GHz processor, 2GB RAM, and 16GB internal storage. It runs the Google Android 5.1 Lollipop operating system. The phone itself will be released sometime in November and will cost around $273 at launch.
"There's no reason customers should have only one model option in our quest to offer 4G/LTE smartphones to a greater public," said Loic Poirier, CEO of ARCHOS. "Offering a larger-screened product with a slightly different design gives ARCHOS customers more diversity and choice."
Sony has just announced the Australian availability of its most exciting tablet yet, the Xperia Z4 Tablet. The Sony Xperia Z4 Tablet is the world's lightest and thinnest 10-inch tablet, which is quite the achievement for Sony, especially against Samsung and Apple.
The Xperia Z4 Tablet features a 10.1-inch 2K display, an 8-core Qualcomm Snapdragon 810 processor and weighs in at just 393g (13.8oz) for the 4G-capable model while the Wi-Fi-only model weighs 389g (13.7oz). As usual, the Xperia Z4 Tablet features IP68 waterproof protection, with dust tight rating with cap-less microUSB charging.
Sony is selling the new Xperia Z4 Tablet through Telstra for an RRP of $888, or on a 24-month plan through Go Mobile Broadband for $62 per month.
Samsung's marketing team is coming up with some good ideas to grab iPhone users, offering consumers a test drive of their latest and greatest Galaxy smartphones for just $1. Now, the South Korean giant has upped the ante.
Samsung is offering consumers $200 if you switch from an iPhone to a Galaxy Note 5, Galaxy S6 edge or Galaxy S6 edge+ smartphone. Samsung will split it into two, offering a $100 Google Play store gift card and a $100 cheque. iPhone owners will have to trade in their handset, but with $200 enticing them, some users will take up the deal.
The deal is a limited time only affair, where you have until December 31 to make it happen, and up until January 1, 2016 to redeem the $200 in Play store credit and the cheque.