Before Nintendo, Atari reigned supreme: the games-maker was on top of the gaming world and conquered the market with its home video games consoles. Now that nostalgia has become an extremely profitable market, Atari wants to cash in on the trend with its new Ataribox and put the once-mighty company back into the game.
It's been 24 years since Atari released its last console, the ill-fated Atari Jaguar, before fizzling out of the hardware market and relegating its retro games library to third-party storefronts like Xbox LIVE and Steam. But with its latest Ataribox, the company may be poised on a big comeback. Official details on the Ataribox are vague; in a recent newsletter (which you can see below in full) Atari affirmed that the new box is a "new product that stays true to our heritage, appealing to old and new fans," and that it'll deliver "classic and current gaming content."
Although Atari CEO Fred Chesnais said the Ataribox is "based on PC technology", I predicted that the Ataribox is will be more aligned with the NES Mini rather than a modern console like the PlayStation 4 or Xbox One. The Verge seems to match my predictions. There's many reasons for this, but the principal one is that Atari simply can't take the risk of being utterly demolished by today's top console competitors.
No, Atari has to meet somewhere in the middle; a low-cost, high-demand market where millions of consumers put on rose-tinted glasses and experience the golden age (aka nostalgia).