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Gaming Sponsorship - Part 2: Live events are key to success

Gaming Sponsorship - Part 2: Live events are key to success

How do you get and hold a sponsorship in gaming? It's simple - Live events. Read on to find out what we mean.

TweakTown News Posts - Page 1

Toshiba testing its 'scorpion' robot inside Fukushima nuclear reactor

By: Michael Hatamoto | More News: Science, Space & Robotics | Posted: 5 hours, 46 mins ago

Toshiba is deploying its "scorpion" robot inside of the TEPCO Fukushima No. 1 plant's second reactor next month. The mission is focused on trying to analyze the pressure vessel's melted-down fuel supply, and a robot is needed because of such high levels of radiation inside the reactor. The Japanese electronics company worked with the International Research Institute for Nuclear Decommissioning (IRID) to design the unique scorpion-inspired robot.

 

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A "snake" robot entered a reactor in April, and couldn't find any debris from melted fuel - the robot stalled and researchers had to go back to the drawing board. The 21-inch Toshiba device will enter a fuel rod passageway, and has a physical design that provides increased dexterity and range of motion. It has the ability to raise its tail in a similar fashion as a scorpion, which has LED lights and an equipped camera.

 

Researchers will likely have to spent decades trying to safely decommission the No. 1 plant, after it was devastated by a major earthquake and following tsunami in 2011.

Americans have streamed 135B songs and music videos in 2015 so far

By: Michael Hatamoto | More News: Online Video | Posted: 8 hours, 16 mins ago

It looks like Internet users in the United States absolutely love streaming content, with more than 135 billion songs and music videos steamed so far in 2015, according to Nielsen. It's a 50 percent increase year-over-year, with more users enjoying Spotify, YouTube, Pandora, and other services on PCs, mobile devices, and in the living room.

 

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Not surprisingly, digital song sales dropped another 10.4 percent, racking up 531.6 million sales - with CDs and digital albums dropping 4 percent down to only 116 million. Music labels are desperate to find ways to collect revenue from streaming music, especially with more people making the transition from downloads to streaming content.

 

"Obviously, the streaming piece is really great news, when you're talking about darn near 100 percent growth... with no new players," said Dave Bakula, SVP of Nielsen Entertainment, in a statement to Re/code. Of course, the figures compiled by Nielsen Entertainment don't include the recent launch of Apple Music - which may have a significant impact on streaming music.

Difficulties trying to sell Xbox One, PlayStation 4 in China

By: Michael Hatamoto | More News: Gaming Consoles | Posted: 12 hours, 46 mins ago

The Chinese government's decision to allow foreign game consoles to be sold to consumers initially gave Microsoft and Sony hope - but both companies face a number of challenges while promoting the Xbox One and PlayStation 4.

 

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By the end of the year, both new generation consoles are expected to sell just 550,000 units combined, according to the Niko Partners market research firm. There could be a major sales boost when AAA games such as Call of Duty launch in the country, but game catalogs for both consoles are rather disappointing.

 

"Despite China being a predominantly PC online gaming culture, Chinese who are now 26-35 years old grew up in the days of Nintendo Super Famicom consoles and are accustomed to playing games with a controller via TV," said Lisa Cosmas Hanson, founder of Niko Partners, in a statement published by Bidness Etc.

Continue reading 'Difficulties trying to sell Xbox One, PlayStation 4 in China' (full post)

Apple's new iPhone rumored to feature 4K-capable, 12-megapixel camera

By: Anthony Garreffa | More News: Mobile Devices, Tablets & Phones | Posted: 18 hours, 48 mins ago

It looks like Apple will finally be making the iPhone 4K-capable, with the upcoming purported iPhone 6S to feature a 12-megapixel rear-facing camera that will finally bring Apple into the 4K era.

 

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The news is coming from a Foxconn employee who posted on Weibo, showing what looks like internal documentation that shows off the camera module that will be used in the upcoming 'S' model of the iPhone. If the rumor is true, it's quite the landmark moment, as Apple has been stuck on the 1080p-capable 8-megapixel camera for quite a while now.

 

We can be sure that if the new iPhone is 4K-capable, Apple is going to push the marketing quite hard when it gets announced in September.

NVIDIA GeForce GTX 950 'confirmed', launching in 2GB and 4GB versions

By: Anthony Garreffa | More News: Video Cards | Posted: 20 hours, 37 mins ago

According to VideoCardz.com, NVIDIA will be launching its new GM205-260 based card as the GeForce GTX 950, and not the GeForce GTX 950 Ti like we reported last week.

 

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This new card will most likely be a "cut down version of [the] full GM206-300 processor" according to the site. The new GeForce GTX 950 will reportedly be available in both 2GB and 4GB versions, with the GDDR5 being spread out on a 128-bit memory bus. The only difference between the GTX 960 and the upcoming GTX 950 will be the CUDA count, and its clock speeds.

 

We should expect NVIDIA to announce the new cards in the coming weeks.

Mozilla begins testing its new VR-based Firefox browser 'MozVR'

By: Anthony Garreffa | More News: Internet Browsers | Posted: 22 hours, 10 mins ago

Mozilla has begun external testing of its new Firefox browser 'MozVR' which is compatible with VR headsets, which will see the future of web browsing being in the same world as sitting on your couch playing VR games or watching movies with your VR headset on.

 

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During an interview with USA Today, Mozilla CEO Tom Beard said: "If 'web video' gets turned into 'web VR,' it could be a game-changer". With two years of development on MozVR in secret, Mozilla has had its engineering director Vlad Vukicevic, who led the development of WebGL, working on MozVR.

 

Josh Carpenter, a user-experience designer who has been working closely with Vukicevic said: "VR is too big to be left just to (gamers)".

AMD's Frame Rate Target Control tested with considerable power savings

By: Anthony Garreffa | More News: Video Cards | Posted: 1 day ago

One of the key features of the new Radeon 300 and R9 Fury series of cards was something that AMD introduced as 'Frame Rate Target Control', which effectively limits how many frames per second that your card renders, which in turn has some serious power savings and limits the total heat output of your card - great, huh?

 

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Jason Evangelho, a contributor for PCWorld has played around with it with some great results. He reports that there's a limited of between 55FPS and 95FPS for most DX10- and DX11-based games. The benefits of FRTC is reduced power consumption, heat output, and fan noise. In games where your new Radeon R9 390X or Radeon R9 Fury X might not be doing much work - in something like League of Legends - the power savings could be immense.

 

Instead of pushing 200FPS+, you can limit your AMD GPU to your monitor's refresh of 60Hz (for example) and have your card doing one-third the work. But what are the benefits like? Let's start with GPU temperatures:

 

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As you can see here, PCWorld has tested Heaven Valley with FRTC limited to 55FPS, with the R9 390X hitting 60C. But when it is unleashed without a frame rate cap, it reaches 71C. That is quite the difference, 18% actually.

 

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When it comes to noise output, when the card is limited to 55FPS, the R9 390X makes 59dB of noise, compared to 66dB when it's not limited.

 

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The biggest benefit of all comes from the total system power draw, where if the card is limited to 55FPS, the Radeon R9 390X from SAPPHIRE consumes just 285W maximum. Unleashed, it consumes up to 424W which is a huge difference of 48%. Now that, is something worth writing home about.

Nintendo speaks out against VR and AR efforts from Microsoft, Sony

By: Michael Hatamoto | More News: Wearable Computing | Posted: 1 day, 9 hours ago

Microsoft and Sony continue to move forward developing their respective augmented reality and virtual reality headsets, but Nintendo still isn't convinced. Shigeru Miyamoto, creative director of Nintendo, recently discussed how the Japanese gaming company is focused on discussing titles - and technologies - that will be available to gamers sooner rather than later.

 

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It looks like Nintendo is trying to portray VR as a technology that won't be fun and social, and could cause more problems. Miyamoto previously said he didn't feel VR is a good fit for Nintendo.

 

"The current software for these virtual reality devices cannot be played simultaneously by a number of people," Miyamoto said during a meeting in front of investors. "And since it is generally expected that the development for the applicable software for a high-performance device will take two to three years, there were a number of visual demonstrations for virtual reality devices."

Continue reading 'Nintendo speaks out against VR and AR efforts from Microsoft, Sony' (full post)

Over 83,500 sign petition for Reddit CEO to step down

By: Anthony Garreffa | More News: Current Affairs | Posted: 1 day, 10 hours ago

In a petition on Change.org, Billy Johnson from the US has asked Ellen Pao, the CEO of Reddit, to step down from her position. I went to write this article about two hours ago but had to run out of the house for a while, where at that time, there were 75,300 signatures.

 

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Two hours later, there are 83,500 signatures asking for Pao to step down. Why is Pao being asked to step down? Well, the company just fired its Director of Communications, Victoria Taylor, who was responsible for some of the most popular subreddits on the site, such as /r/IAmA and many more. Taylor was the main contact for many celebrities and other high-profile figures, and in response to her being fired, Reddit moderators have "effectively shut down many of the site's most popular sections" reports The Verge.

 

But when it comes to the petition asking for Pao to step down, Johnson writes: "Ellen K. Pao is a lawyer and the chief executive officer of the Internet company Reddit Inc. After Pao lost her gender discrimination case against venture capital firm Kleiner Perkins she was appointed CEO of Reddit Inc and Reddit entered into a new age of censorship. A vast majority of the Reddit community believes that Pao, "a manipulative individual who will sue her way to the top", has overstepped her boundaries and fears that she will run Reddit into the ground. Alternative sites to Reddit.com have sprung up and have received vast amounts of traffic within the recent months". He finishes with: "Action must be taken to prevent Reddit from being further run into the ground".

Pricing on the ASUS Radeon R9 Fury STRIX leaked

By: Anthony Garreffa | More News: Video Cards | Posted: 1 day, 16 hours ago

It wasn't more than 12 hours ago that we reported on what the Radeon R9 Fury will have in store for us, but now we're seeing that the pricing on the upcoming ASUS Radeon R9 Fury STRIX video card.

 

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The ASUS Radeon R9 Fury STRIX will include the 3584 stream processors that will come on the Fiji PRO based GPU, 4GB of HBM, and the awesome STRIX cooler from ASUS. We should expect the ASUS made R9 Fury STRIX to be priced at around $700, which is really jumping into the GeForce GTX 980 Ti territory.

 

Now we have to hope that ASUS is able to do something with the clocks on the card, because the SP count is down from the Fury X, which is only toe-to-toe and not a total GTX 980 Ti beater. If the R9 Fury can't beat the GTX 980 Ti, this pricing might be far too high for most people.

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