A cheaper Apple Vision Pro? Apple can't figure out how to do it, apparently

The Apple Vision Pro's $3,499 starting price is prohibitive for many, but Apple is reportedly struggling to make a cheaper version.

1 minute & 40 seconds read time

The Apple Vision Pro first went on sale in February, offering the headset to customers across the United States both online and in Apple Stores. But the headset has remained only available to those in the United States, although a global launch is expected to happen at some point before the end of 2024. However, a global launch isn't going to deal with one problem that Apple seems to be struggling to fix - the price.

Those who are looking to buy an Apple Vision Pro will have to spend at least $3,499, with that price getting buyers a 256GB model while a headed with 512GB of storage and a 1TB model are also offered for those who need extra breathing room for more apps, games, and media. Apple has long been reported to have plans to find a way to offer the headset for less, and it was expected that Apple was working on a cheaper version. However, a new report suggests that while that is the case, there is one issue within Apple Park - the company doesn't know how to do it.

A cheaper Apple Vision Pro? Apple can't figure out how to do it, apparently 01

Writing in the weekly Power On newsletter Bloomberg's Mark Gurman says that Apple is indeed trying to figure out a way to take the $3,499 Apple Vision Pro headset and make a cheaper version that can ship before the end of 2026. That's the window that Apple's roadmap suggests Apple intends to aim for when releasing a second-generation model, apparently, but actually making a cheaper model is proving problematic. Apple's reportedly flummoxed as to how it should make the $3,499 headset cheaper. The question over which features, sensors, and displays Apple could remove or tweak is a question that appears to be causing a problem inside Apple.

Apple will need to find a way to make the Apple Vision Pro cheaper no matter how it does it, however. The headset's starting price is simply too high for the majority of people and Apple is already finding out that app developers and companies need people to sell to - the lack of a YouTube, Netflix, or Spotify app in the Apple Vision Pro's App Store is notable, and that's unlikely to change until Apple is able to get more headsets into the hands of customers.

For now, Apple is expected to take the Apple Vision Pro global sooner rather than later with China on the list of new countries, but the price is sure to be an issue there, too.

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NEWS SOURCES:bloomberg.com, apple.com

Based in the UK, Oliver has been writing about technology, entertainment, and games for more than a decade. If there's something with a battery or a plug, he's interested. After spending too much money building gaming PCs, Oliver switched to Apple and the Mac - and now spends too much on those instead.

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