Apple's uber-expensive Vision Pro sells less than 500,000 units since its launch in February

Apple has reportedly sold just 500,000 units of its expensive Vision Pro headset since its launch earlier this year.

2

In his new PowerOn newsletter, insider Mark Gurman explains that current Vision Pro customers aren't using the $3500 headset anywhere near as much as Apple expected, and that it's a growing problem that's not affecting just Apple, but the likes of Meta and other headset makers.

Gurman explained in his PowerOn newsletter: "Since the Vision Pro went on sale in February, I'm told that the company has sold fewer than half a million units. And a large number of Vision Pro buyers (those who haven't returned it) aren't using the product as much as Apple anticipated, according to internal data gathered by the company".

• Read more: Apple Vision Pro in 2025: upgraded M5 chip, cheaper version in 2027
• Read more: Analyst: new Apple Vision Pro costs around $2000: slower chip, cheaper materials
• Read more: Apple's expensive new Vision Pro gets iFixit teardown treatment
• Read more: Apple has reportedly sold 200,000 units of its upcoming Vision Pro headset
• Read more: Apple Vision Pro costs $3499, without AppleCare+ the repair cost is an insane $2400

Gurman continued: "Of course, that second problem isn't unique to Apple. Meta and other headset makers also have struggled to keep customers hooked on their products. But it makes it that much harder to get consumers to upgrade someday".

Apple reportedly has a lower-cost Vision Pro in the works, but that has been delayed into 2027 and beyond with analyst Ming-Chi Kuo saying that it's not just the expensive price of the headset stopping consumers, but just the lack of use cases for the Vision Pro, too.