Splatoon 3 is the best-selling game launch in Japanese history

Splatoon 3 has sold 3.45 million copies in three days, breaking new records as the fastest-selling video game at launch in Japanese history.

Splatoon 3 is the best-selling game launch in Japanese history
Published Sep 13, 2022 11:27 AM CDT
1 minute & 31 seconds read time

Splatoon 3 is now the fastest-selling video game in Japanese history, breaking records set by all other games in all previous console generations.

Splatoon 3 is the best-selling game launch in Japanese history 2 | TweakTown.com

Splatoon 3 is set to be Nintendo's next mega-hit and has become an incredible sensation in domestic markets. Nintendo has announced that Splatoon 3 has sold an incredible 3.45 million copies in just 3 days' time. According to data compiled by Game Data Library on Twitter, Splatoon 3 has set a new launch sales record for Japan, beating the previous record of 2.68 million copies sold by Animal Crossing New Horizons at launch.

A quick bit of math reveals that Nintendo has made at least $206.965 million from Splatoon 3's sales in Japan alone (the game retails for $59.99 in both stores and on the eShop). Further investigation reveals that Splatoon 3 made neared the Nintendo Switch's entire third-party game sales revenues for Q1 FY23; Third-party games made up 24% of Nintendo Switch software sales revenues in Q1, or $289.34 million. Splatoon 3 also made up 22% of total first-party game sales revenues in Q1'23, or $931.49 million.

Insofar as sales numbers, Animal Crossing New Horizons is the Switch's second best-selling game of all time (second only to Mario Kart 8's mighty 46.82 million unit sales) and managed to sell nearly 1 million units a day from launch, hitting 11.7 million unit sales in just 11 days.

Nintendo's top 10 best-selling games moved about 4.93 million copies in Q1 Fiscal Year 2023, and Splatoon 3's numbers contrast strongly with these figures. Splatoon 3 may break the Switch's top 10 in a month's time and should pop up when Nintendo drops its Q2 Fiscal Year 2023 earnings figures and revenues.

Nintendo Co., Ltd. (HQ: Kyoto, Minami-ku, Japan; Representative Director and President: Shuntaro Furukawa) announced that domestic sales of the Splatoon 3 game for the Nintendo Switch system have surpassed 3.45 million units* in the first three days since its launch on September 9, 2022. This is the highest domestic sales level for any Nintendo Switch software within the first three days.

* According to Nintendo. This includes both packaged and downloadable versions.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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