Ubisoft says Quartz NFTs are an 'experiment', to change with feedback

Ubisoft's new Quartz NFTs are an 'experiment' that can and will change over time based on player (and industry) feedback.

Published Thu, Dec 23 2021 3:38 PM CST   |   Updated Tue, Jan 18 2022 1:02 PM CST

Ubisoft calls its new Tezo-based Quartz NFT platform "experimental," assuring gamers (and investors) that the initiative will evolve and change over time.

Ubisoft says Quartz NFTs are an 'experiment', to change with feedback 8787 | TweakTown.com

Ubisoft's toe-dip into NFTs has seemingly further damaged an already-tenuous relationship with gamers (first there was microtransactions, then the sexual harassment scandals heated things up, now its NFTs). The publisher is trying to establish a foot-hold in an emerging market in order to fulfill its promise to "become a leader in blockchain gaming." Things aren't going so well PR-wise, and the new Quartz NFTs are seen as a money-hungry cash-grab by gamers who already feel Ubisoft over-monetizes all of its core games.

So where does Ubisoft go from here? They learn and keep trying. At least that's what Ubisoft Blockchain Technical Director Didier Genevois says.

"We have received a lot of feedback since the announcement, and we hear both the encouragement and the concerns. We understand where the sentiment towards the technology comes from, and we need to keep taking it into consideration every step of the way," Genevois told blockchain site Decrypt.

"This experiment is meant to understand how the value proposition of decentralization can be received and embraced by our players. We know it is a major change that will take time, but we will stay true to our three principles."

Ubisoft says Quartz NFTs are an 'experiment', to change with feedback 665 | TweakTown.com

Read Also: Ubisoft is using NFTs to supercharge FOMO and live service engagement

The Quartz NFTs aren't taking off like Ubisoft had hoped, but that was always to be expected. The idea behind Quartz is gamers would spend time to earn in-game NFTs that could then be sold separately on other markets for Tezos, a cryptocurrency backed by the blockchain with the same name. Ubisoft would ideally earn a cut from every sale.

It's kind of like eBay, only for game items.

Not a lot of people are buying Ubisoft's NFTs. The first minted digital goods were one of Ubisoft's most unpopular games, Ghost Recon Breakpoint.

So far users have sold:

  • 15 Ubisoft NFTs on Rarible for a total of 268 Tezos ($1,259).
  • 10 NFTs sold on Objkt for 126.49 Tezos ($591)

The reality is, long-term, NFTs aren't going anywhere--at least until the industry proves they aren't worth anything.

Play-to-earn is the latest frontier that practically every publisher will explore through 2022 and beyond simply because there's a lot of money--and interest--in the new business model. Analyst firm DappRadar recently reported that NFT trading hit a massive $22 billion in 2021 and gaming startups have raised $4 billion for prospective P2E and GameFi (Game Finance, a new term for games backed by crypto coin trades) video game projects.

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NEWS SOURCE:decrypt.co

Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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