The Epic Games Store is slowly but surely morphing into a more competent storefront, complete with features consumers enjoy on Steam.
When it's all said and done, the Epic Games Store should closely resemble Steam. The fledgling marketplace is just now getting more meat on its bones, complete with wide cloud save support across its games. There's still things missing like mods and a shopping cart, but the store is getting a lot better. In a recent update, Epic reveals that more games are supporting cloud saves and the storefront is getting some stylish improvements. 17 new games now support cloud saves, including the free titles Epic gave away this month.
Now the Epic Store sort of resembles a place I'd buy games from. Sure it needs lots of work, but devs now have more tools to make their game's pages look less ramshackle. Presentation is incredibly important, especially when you're trying to convince someone to buy your game without any prior exposure.
For example, Axiom Verge's page has changed quite a bit. Here's a before and after comparison with the Steam counterpart.
Old Epic Games listing (left) vs Steam (right)
New Epic Games listing (left) vs Steam (right)