AMD had a great marketing campaign that was right in the middle of the US elections and politically driven around VR, where AMD said that "VR isn't just for the 1%" as they were launching the Radeon RX 480.

Fast forward to now, and we have the latest Hardware Report released by Oculus for their Rift VR headset, something that helps developers optimize, prioritize, and give a guideline for business and development decisions. The data was created from hardware running Oculus software in the last 28 days, where it shows utter Intel and NVIDIA dominance.
NVIDIA utterly dominates VR gaming with 92.2% of Oculus Rift users gaming in VR with a GeForce GTX graphics card of some sort, with the GTX 1070 leading with 19.4%, the GTX 1080 behind it with 17.3% and the older GTX 970 with 10.5%. AMD is left in NVIDIA's dust with only 7.8% of Oculus Rift users powered by Radeon, with 2% of Rift users using the RX 480, while 1.4% use the RX 580.