Amazon launches full service in Australia

Amazon officially launch in Australia, providing competition for retailers just before the Christmas frenzy.

1 minute & 5 seconds read time

Amazon have been planning on their full release in Australia for quite some time now and while local retailers have been preparing for the American retailer super-giant their time has run out, Amazon is fully open and operational. The plan of becoming open for business just before Christmas seems to of gone right ahead as Amazon have already been selling Kindle e-reader devices and audio books.

Amazon launches full service in Australia |

Now that the American retailer has been fully activated in Australia there is suspicion to what Amazon's game plan might be, known for sacrificing profits on sales through extremely low prices just to greater it's presence is something that would put local retailers under a huge threat. Australia is already home to many technology retail giants such as Harvey Norman, JB Hi Fi and The Good Guys, all of which are expected to take a considerable hit to their profits once Amazon becomes the social norm for purchasing technology upgrades or gifts.

Morgan Stanely analysts have warned that Kmart and Targets parent company Wesfarmers could take a huge loss of $400m in annual earnings by 2026. Wesfarmers may be afraid of the huge American retailer but Harvey Norman owner and director Gerry Harvey is quite the opposite, saying that him and his company are here and ready to take Amazon on if they have fair pricing.

"We are here to take Amazon on, the big thing I am worried about is if they go and do predatory pricing, they will go out and sell it at a loss to send other retailers broke - that is retailers who are employing people, paying taxes."


Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science, space, and artificial intelligence news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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