100% of Japanese online game developers are using generative AI, reveals new poll

Q: What does JOGA’s 100% generative AI adoption figure specifically cover — which types of games and companies were included?

JOGA’s 100% figure covers only companies in Japan’s online game sector, meaning titles played over the internet regardless of device. It does not include console or PC games without a connection, nor offline mobile titles, and the exact sample size of surveyed online game companies has not been made public.

Q: What primary use cases did Japanese online game companies cite for generative AI in the JOGA report?

The JOGA report says companies most want to use generative AI to analyze user preferences and predict player behavior, framing the tools more as business intelligence than creative aids. Last year’s report had content planning as the most cited use case, but the 2025 data emphasizes player analytics and behavior prediction.

Q: Did the JOGA report disclose its sample size or methodology for the survey that produced the 100% figure?

The primary article states that the sample size behind the 100% figure has not been made public. It also indicates the article does not provide the survey methodology, so details on how the data were collected or which companies were included are not disclosed.

Japan seems to have leapfrogged the US and Europe in AI adoption, as JOGA claims 100% of online game companies in Japan now use generative AI.

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Hassam Nasir

Tech Reporter

Published Jul 15, 2026 3:25 PM CDT

1 minute & 45 seconds read time

TL;DR: JOGA's 2026 report says every surveyed Japanese online game company uses generative AI, led by Google's Gemini (94%), Anthropic's Claude (84%), and GitHub Copilot (76%); usage focuses on analyzing player preferences and predicting behavior, though the survey covers only online games and its sample size isn't disclosed.

Voice: Hassam NasirSpeed

0:00 / 3:39

A new industry report out of Japan claims that every single online game company surveyed is now using generative AI tools in some way. That's not a typo. Zero percent said no when they were inquired about AI use in their development pipelines.

The number comes from JOGA, the Japan Online Game Association, which has tracked the domestic online game market since 2004. Its newly published JOGA Online Game Market Research Report 2026 covers 2025 data, and the AI section is the one worth talking about.

According to a preview shared by Famitsu, 100% of surveyed companies said they use generative AI tools somewhere in their business, with Google's Gemini the most common pick at 94%, followed by Anthropic's Claude at 84% and GitHub Copilot at 76%.

100% of Japanese online game developers are using generative AI, reveals new poll 2

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It's worth being precise about what this actually measures, though. JOGA's report only covers online games, titles played over the internet, regardless of device. It doesn't include console or PC games without a connection, nor offline mobile titles. So this isn't "100% of Japanese game development," it's the online game business segment specifically, and the sample size behind the figure hasn't been made public.

Even with that caveat, the jump is quite staggering. Last year's JOGA report had ChatGPT as the top tool at 59% usage, with content planning the most cited use case. This year, Gemini leads by a wide margin, and companies say the tasks they most want to hand to AI are analyzing user preferences and predicting player behavior, more of a business intelligence use than a creative one.

100% of Japanese online game developers are using generative AI, reveals new poll 3

That is part of a bigger trend TweakTown has been watching for a while. Capcom has said it won't put GenAI-made assets directly into its games but is using the tech to speed up internal workflows. CD Projekt has taken a similar line, insisting its games are still made by humans even as it leans on AI for efficiency. Nintendo remains the holdout, saying outright that it has no plans to use generative AI in its first-party titles, largely due to IP and copyright concerns.

100% of Japanese online game developers are using generative AI, reveals new poll 1

The US and Europe don't have a clean equivalent figure to compare against, but the direction looks similar. Google Cloud's gaming lead claimed earlier this year that around 90% of major studios already use AI in development, whether or not they admit it publicly. CD Projekt Red's own CEO went further, warning that fully AI-generated games are already being pitched internally at some studios, even if he's skeptical that the approach works.

Frequently Asked Questions

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Question #1

What does JOGA’s 100% generative AI adoption figure specifically cover — which types of games and companies were included?

Question #2

What primary use cases did Japanese online game companies cite for generative AI in the JOGA report?

Question #3

How does this year’s JOGA AI tool ranking compare to last year’s report (e.g., ChatGPT vs Gemini)?

Question #4

Did the JOGA report disclose its sample size or methodology for the survey that produced the 100% figure?

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Whether Japan's online game sector genuinely hit 100% adoption, or the number reflects a narrow, self-selected survey pool, is hard to say for certain. However, it is obvious that the trend line, in Japan and elsewhere, seems to point in the same direction.