Apple's new iPhone 17 Pro smartphone will reportedly start at $1049, an increase of $50 over the iPhone 16 Pro, but it will have double the base storage.
The new iPhone 17 Pro will start with 256GB of storage for $1049, versus the 128GB starting point at $999 for the iPhone 16 Pro. The iPhone 16 Pro Max starts with 256GB of storage at $1199, while both the Pro models sport up to 1TB of storage if you want to splash the cash.
The new 256GB base model of the iPhone 17 Pro ups the game, where pricing it at $1049 will replace the 128GB model at $999. Instead of a $50 price increase, consumers might see Apple's new pricing as a good proposition -- a faster iPhone with a newer chip, better cooling, double the base storage for just $50 more.
Rewinding the clock back a couple of weeks ago, Jefferies analyst Edison Lee said that there would be a $50 price hike across the board with iPhone 17. This would include the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max smartphones. The current iPhone 16 family starts with the base iPhone 16 at $799, and the iPhone 16 Pro Max at $1199.
- Read more: iPhone 17 Air has iPhone 17 Pro perf: binned A19 Pro has less GPU cores inside
- Read more: iPhone 17 Air rumored with 12GB RAM, making it closer to the iPhone 17 Pro
- Read more: iPhone 17 Pro Max to have the biggest battery in an iPhone yet
- Read more: iPhone 17 Pro leak teases vapor chamber with thin copper plate, promises cooler operation
Apple's new iPhone 17 Pro has been leaked with a vapor chamber cooler with a thin copper plate, which promises cooler operation under heavy loads (like gaming). So the $50 hike isn't just an Apple Tax, or justifying any of the component prices rising, or China tariffs. It's a better phone, with better cooling, and now double the base storage... not bad, Apple.
Apple's new iPhone 17 family of smartphones will be unveiled on September 9 according to reports.
