Despite near-universal unavailability, Nintendo has sold over 2 million NES Classic Edition consoles across the globe.
In a recent interview with TIME, Nintendo of America President Reggie Fils-Aime confirmed the famously unattainable retro NES micro-console has sold 2.3 million units worldwide. In fact, the mini NES and its 30 classic games was only meant to be a holiday product but Nintendo extended its lifespan due to popularity. "We had originally planned for this to be a product for last holiday. We just didn't anticipate how incredible the response would be. Once we saw that response, we added shipments and extended the product for as long as we could to meet more of that consumer demand," the NoA President told TIME in the interview.
Assuming every console shipped out sold at retail value, Nintendo made about $138 million on the NES Classic Edition. Despite these impressive earnings Nintendo has discontinued the NES Classic Edition across all markets, and has no plans to re-release the hot 8-bit system this year. Fils-Aime says Nintendo killed off the NES Mini to "focus on the future."