Gamevice, the creator of innovative controllers that snap-on to sides of Apple devices for mobile gaming, has just secured a substantial $12.5 million Series A funding round to expand the development of its product line. With proper support and content curation, this device could prove a major interrupting force for Nintendo's new Switch console-handheld.
Due to its accessibility and comparative low-cost, mobile gaming is the most lucrative segment to the games industry, especially in regions like China and Japan. According to Newzoo's predictions, mobile gaming will rake in $46.1 billion or 42% of 2017's total games industry revenues. By 2020, mobile gaming is expected to pull in half of the industry's revenues with $64.9 billion. Gamevice aims to tap this booming market with its controller peripheral, which snaps onto compatible Apple handsets and tablets to transform them into a fully-fledged on-the-go handheld. This transforming nature is not unlike the Nintendo Switch, which features attachable JoyCon controllers that slide onto a tablet-like screen to facilitate on-the-go play.
While the Gamevice may be similar to the Switch, it has a key advantage: it's simply an add-on peripheral instead of an actual machine. Right now Nintendo's new Switch handheld-console is in extreme demand, and an industry-wide parts shortage may interrupt the company's lofty 18 million Switch production order. Nintendo is competing against smartphone-makers like Apple and Samsung for key components such as NAND flash memory, LPDDR4 RAM, and LCD screens--all of which are essential for making mobile devices, and the Switch, tick. This shortage is likely to ensure devices like Nintendo's Switch aren't able to keep up with massive demand, leading many gamers to look elsewhere for a similar experience--and that's where the Gamevice controller may win out.