GoPro is best known to consumers for action cameras, but isn't shying away from virtual reality, drones, and other emerging technologies. The company's CEO has a feeling that VR isn't an outright gimmick like 3D, and they should be able to nurture first-time customers.
"[VR is] gonna open up all kinds of viewing experiences and expand the lifespan of content," said Nick Woodman, CEO of GoPro, in a statement to Mashable. "VR is a whole new experience that can fully transport someone into another experience."
Woodman believes GoPro can stay in front of the camera competition when it comes to VR, with possible 360-degree VR recording possible one day in the future.