Unlike most of the typical AIOs on the market, Alphacool opted to package the cooler vertically, and while it matters little in the long run, it is yet another way it will look more impressive on the shelf next to others! The name of the cooler is in bold white letters at the top of the panel with socket compatibility below that, leaving a bunch of room for the view of the RGB illuminated head unit. The bottom then offers Alphacool information to the left, and a notation of the RGB capabilities and where it was designed and made to the right.
Orienting from the last image, we are looking at what is put on the top and bottom of the box. The light blue logo is above Alphacool - The Cooling Company, and in case "cooling" isn't getting the idea across, they add icicles to put across that their products should be cool, as in temperature, not looks.
Both of the side panels are also identical, and on the large matte black panel, in the bottom-right corner, Alphacool delivers the website address.
The back of the box looks very similar to the front panel, but there are two changes made. The image has changed, where we are now looking at an RGB fan, illuminated, mounted to the radiator, near the tubes. The other change is that the mention of digital RGB is gone, replaced with a bar code.
Inside of the box, we see that the packaging is like that of many AIOs, opting for plastic to cover the components, and compartmentalized recycled cardboard to keep them in place, while not allowing things to touch and rub in transit. The packaging is more than adequate, as out Eisbaer Aurora kit arrived without an issue to be seen!