TikTok to release new shopping feature with big brands very soon

TikTok plans to roll out a new feature to users that enables them to shop on the app, following big success in its sister apps feature.

TikTok to release new shopping feature with big brands very soon
Published Oct 3, 2022 2:04 AM CDT   |   Updated Tue, Oct 25 2022 8:06 PM CDT
2 minutes & 10 seconds read time

A new report from the Financial Times has revealed that TikTok is preparing to roll out a new shopping feature to users in North America.

TikTok to release new shopping feature with big brands very soon 01

According to the report from the Financial Times, TikTok is gearing up to release a new feature called "TikTok Shop" across North America in partnership with US company TalkShopLive, which will be responsible for supporting livestreams hosted by influencers and brands. The report states that TikTok will release this new feature "over the next month" and that large brands will be part of its release.

The new feature comes after TikTok's sister app Douyin, which is extremely popular in China, Thailand, Malaysia, Vietnam, Singapore, the Philippines, and Indonesia, released a similar feature where it hosted nine million live ecommerce broadcasts per month, which resulted in more than ten billion products being sold in a year.

TikTok to release new shopping feature with big brands very soon 03

Despite the success of TikTok's sister app, TikTok Shop hasn't proven to be popular in the regions it has already been rolled out in (United Kingdom), causing the company to postpone the launch of the feature across Europe. Notably, nothing is set in stone as of yet as "no contracts have been signed," and discussions between the relevant parties and still underway.

In response to these founded rumors, TikTok gave a statement to the Financial Times where it neither confirmed nor denied that the new feature was coming. TikTok simply said to the publication that when it comes to expansion for TikTok Shop, the company is guided by demand, and its always looking for different options to best serve its community, creators, and merchants from various locations around the world.

In other news, humanity recently got its closest look in twenty years at Jupiter's moon Europa as NASA's Juno spacecraft made a close fly-by, snapping incredible photos of the icy moon's surface and features. During its fly-by, Juno came within 219 miles of Europa's surface, marking only the third time any spacecraft in history has come within 310 miles of its surface. If you are interested in reading more about Juno, Europa or more of NASA's upcoming missions check out the below link!

Tesla CEO Elon Musk has recently revealed a humanoid robot called Optimus that Musk touts as being a game-changer for the economy once it's completed and rolled out into basic manual labor positions. For more information on that story, check out the link below.

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NEWS SOURCES:engadget.com, ft.com

Jak joined the TweakTown team in 2017 and has since reviewed 100s of new tech products and kept us informed daily on the latest science and space news. Jak's love for science, space, and technology, and, more specifically, PC gaming, began at 10 years old. It was the day his dad showed him how to play Age of Empires on an old Compaq PC. Ever since that day, Jak fell in love with games and the progression of the technology industry in all its forms. Instead of typical FPS, Jak holds a very special spot in his heart for RTS games.

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