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Embracer CEO: Saints Row will 'make money,' franchise isn't cancelled

Saints Row may have bombed on the market in terms of sales, and Embracer Group is confident it will still make money, but not as much as other games.

Embracer CEO: Saints Row will 'make money,' franchise isn't cancelled
Published Sep 26, 2022 4:34 PM CDT   |   Updated Tue, Oct 18 2022 1:31 AM CDT
1 minute & 21 seconds read time

The new Saints Row reboot has been poorly received by critics and may have bombed on the sales charts, but the Embracer Group is still confident they will make money from the game.

Embracer CEO: Saints Row will 'make money,' franchise isn't cancelled 21

The latest Saints Row game has its fair share of problems. It's being lambasted by YouTubers and streamers for cutting out popular franchise characters and completely rebooting the main story, location, and overall culture. The biggest issues are performance hiccups and glitches, which remain prevalent throughout the game. As a result, it looks like Saints Row is a sales dud.

In a recent shareholders broadcast, Embracer Group CEO Lars Wingefors attested the game has a "polarized" image and that Saints Row won't make as much money as other popular franchises--or even games in the Saints Row series--like Metro, which remains one of Deep Silver's most potent IPs.

"I know, or I'm confident that we will make money on the investment. Would it have as great return on investment as we've seen on other games? Not very likely. But we will make money and that's a very good starting point at least."

Despite the game's poor reception--and apparent sales to match--Wingefors isn't ready to call it quits on the Saints Row franchise. The CEO says he still trusts the developers at Volition, a team who needed a big new hit after the demise of their ill-fated Agents of Mayhem game.

"Obviously you always want every installment on any IP to be greater than the last one. What you do is...this is quite a process to evaluate the decision, the outcome, and there's hundreds of people engaged in the game in the group. I still have a great trust in those people and I'm sure they will recommend things for the future."

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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