Elden Ring will cross over with transmedia, comics and shows possible

Kadokawa Group, the company that owns FromSoftware, says that it will expand Elden Ring's lifetime value through a 'media mix', indicating transmedia.

Elden Ring will cross over with transmedia, comics and shows possible
Published Sep 4, 2022 6:07 PM CDT   |   Updated Tue, Sep 27 2022 11:03 PM CDT
1 minute & 54 seconds read time

Kadokawa Group, the Japanese multimedia giant who owns FromSoftware, confirms that Elden Ring will expand with transmedia content.

Elden Ring will cross over with transmedia, comics and shows possible 13 | TweakTown.com

With 16.6 million copies sold, Elden Ring is an incredible success that took the gaming world by storm in early 2022. The RPG has made a long-lasting impression with its incredible and unique environments, meaningful exploration, hard-as-nails boss fights, and social engagement--it's so big that Bandai Namco has recognized it as an official franchise.

Now according to the Kadokawa Group, who wholly owns Elden Ring's developer FromSoftware, the landmark fantasy franchise will cross over into other media. In a recent Q1 earnings report, Kadokawa briefly mentions that it will "maximize the lifetime value of Elden Ring with a media mix," strongly indicating that the series will get its own cross-over media.

Elden Ring will cross over with transmedia, comics and shows possible 5 | TweakTown.com

Read Also: Elden Ring Review: One Ring to Rule Them All

The game lends itself incredibly well to a lot of different mediums including comics and manga, anime or CGI films, and even books that expand the lore (remember that A Song of Ice and Fire author George R.R. Martin helped lay out the framework for the series' lore).

This isn't the first time Elden Ring transmedia has been mentioned. Bandai Namco said something about non-gaming Elden Ring content way back in March 2022:

"Please look forward to more of "ELDEN RING" as an IP (characters and other intellectual property) in hopes of expanding beyond the realm of games," the publisher said at the time.

FromSoftware has also just raised over $250 million in capital to help fund new games and its self-publishing ambitions. Sony and Tencent have bought a combined 30% of total FromSoftware shares for $259.5 million.

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Derek joined the TweakTown team in 2015 and has since reviewed and played 1000s of hours of new games. Derek is absorbed with the intersection of technology and gaming, and is always looking forward to new advancements. With over six years in games journalism under his belt, Derek aims to further engage the gaming sector while taking a peek under the tech that powers it. He hopes to one day explore the stars in No Man's Sky with the magic of VR.

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