The difference in the marketing of RE4 and Lone Echo 2 is staggering

Oculus is pushing the launch of Resident Evil 2 way harder than it promoted the release of the last ever Rift exclusive game.

Published Thu, Oct 21 2021 11:58 PM CDT   |   Updated Wed, Nov 17 2021 7:06 PM CST

Not even two weeks ago, Oculus released the last ever Rift-exclusive title. But you may not have even realized it because the marketing campaign was almost non-existent. Contrast Lone Echo 2's launch with today's Resident Evil 4 VR release, and the difference may shock you. It's absolutely obvious where Facebook wants you to focus.

The difference in the marketing of RE4 and Lone Echo 2 is staggering 01 |

Resident Evil 4 VR just landed on the Oculus Quest, and Oculus sure wants you to know that. The company has been playing around with social media drops and easter eggs for this game for a few weeks now. The Oculus Twitter page is plastered with RE4 content, and if you go to, you'll find a video of RE4 in action right on the front page.

The marketing behind Resident Evil 4 VR is really quite brilliant. Oculus put together an amazing website demonstrating what the game is like and what's possible with modern web design. I would recommend you check it out, even if you don't care about VR. It's just a really cool website experience.

The company's video marketing campaigns are also pretty impressive - especially the commercial they released in Japan. This is probably the most intense advertisement I've ever seen and easily the best depiction of the madness that Resident Evil in VR would be.

Buy at Amazon

Oculus Quest 2 - Advanced All-In-One Virtual Reality Headset - 256 GB

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Kevin joined the TweakTown team in 2020 and has since kept us informed daily on the latest news. Kevin is a lifelong tech enthusiast. His fascination with computer technology started at a very young age when he watched a family friend install a new hard drive into the family PC. After building his first computer at 15, Kevin started selling custom computers. After graduating, Kevin spent ten years working in the IT industry. These days, he spends his time learning and writing about technology - specifically immersive technologies like augmented reality and virtual reality.

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