LEGO gets into the foldable smartphone game with LEGO Fold

LEGO unveils its new Pop-Up Book set, taking a stab at Samsung's marketing for the Galaxy Fold foldable smartphone.

| Mar 4, 2019 at 9:22 pm CST

We've seen both Samsung and Huawei unveil their respective foldable smartphones in the Galaxy Fold and Mate X, but it looks like LEGO is the first to market with a tongue-in-cheek release of its LEGO Fold.

LEGO Fold isn't quite a foldable smartphone but its own Pop-Up Book that the company takes a dig at Samsung's marketing for the Galaxy Fold smartphone in. The new LEGO Fold is made from foldable plastic, where it features a 5-inch cover that unfolds out to a larger 11-inch storybook screen. LEGO promises that the new LEGO Fold "never runs out of battery" unlike Samsung's Galaxy Fold.

You won't need to spend over $2000 on the LEGO Fold as it will go on sale for just $69.99.

Last updated: Jun 16, 2020 at 04:29 pm CDT

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