LEGO gets into the foldable smartphone game with LEGO Fold

LEGO unveils its new Pop-Up Book set, taking a stab at Samsung's marketing for the Galaxy Fold foldable smartphone.

Anthony Garreffa

Gaming Editor

Published Mar 4, 2019 9:22 PM CST
Updated Nov 3, 2020 11:49 AM CST

& 30 seconds read time

We've seen both Samsung and Huawei unveil their respective foldable smartphones in the Galaxy Fold and Mate X, but it looks like LEGO is the first to market with a tongue-in-cheek release of its LEGO Fold.

LEGO Fold isn't quite a foldable smartphone but its own Pop-Up Book that the company takes a dig at Samsung's marketing for the Galaxy Fold smartphone in. The new LEGO Fold is made from foldable plastic, where it features a 5-inch cover that unfolds out to a larger 11-inch storybook screen. LEGO promises that the new LEGO Fold "never runs out of battery" unlike Samsung's Galaxy Fold.

You won't need to spend over $2000 on the LEGO Fold as it will go on sale for just $69.99.

LEGO gets into the foldable smartphone game with LEGO Fold | TweakTown.com

Anthony Garreffa

Gaming Editor

Anthony joined the TweakTown team in 2010 and has since reviewed 100s of graphics cards. Anthony is a long time PC enthusiast with a passion of hate for games built around consoles. FPS gaming since the pre-Quake days, where you were insulted if you used a mouse to aim, he has been addicted to gaming and hardware ever since. Working in IT retail for 10 years gave him great experience with custom-built PCs. His addiction to GPU tech is unwavering and has recently taken a keen interest in artificial intelligence (AI) hardware.