LEGO gets into the foldable smartphone game with LEGO Fold

We've seen both Samsung and Huawei unveil their respective foldable smartphones in the Galaxy Fold and Mate X, but it looks like LEGO is the first to market with a tongue-in-cheek release of its LEGO Fold.

LEGO Fold isn't quite a foldable smartphone but its own Pop-Up Book that the company takes a dig at Samsung's marketing for the Galaxy Fold smartphone in. The new LEGO Fold is made from foldable plastic, where it features a 5-inch cover that unfolds out to a larger 11-inch storybook screen. LEGO promises that the new LEGO Fold "never runs out of battery" unlike Samsung's Galaxy Fold.

You won't need to spend over $2000 on the LEGO Fold as it will go on sale for just $69.99.