GTA 6 nears $500 million in pre-order revenue with 77% sales on PS5, per analysis

Q: How many GTA 6 pre-orders and how much pre-order revenue does Sensor Tower estimate?

Sensor Tower estimates roughly 4.38 million pre-orders worldwide and about $429 million in pre-order revenue. Their breakdown shows about 3.38 million copies on PS5 for $331 million and just over 1 million on Xbox for $98 million.

Q: What percentage and raw number of GTA 6 pre-orders are on PS5 versus Xbox Series X|S according to the analysis?

Sensor Tower's analysis shows 77% of GTA 6 pre-orders are on PS5 (about 3.38 million copies) and 23% are on Xbox Series X|S (just over 1 million copies).

Q: How much revenue does Sensor Tower attribute to PS5 pre-orders compared to Xbox pre-orders?

Sensor Tower estimates about $331 million in pre-order revenue from PS5, versus about $98 million from Xbox Series X|S. That corresponds to a 77% share for PS5 and 23% for Xbox in Sensor Tower's breakdown.

Q: Are the Sensor Tower pre-order and revenue figures officially confirmed by Rockstar or Take-Two?

No. The article says Sensor Tower's numbers are third-party estimates and are not confirmed by Rockstar or Take-Two. It notes Take-Two's CEO called pre-order demand "astonishing and unprecedented" but does not confirm Sensor Tower's specific figures.

GTA 6 has reportedly already made nearly half a billion dollars in pre-orders, and PS5 owners are clearly leading the charge months before launch.

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Hassam Nasir

Tech Reporter

Published Aug 18, 2026 3:55 PM CDT

1 minute & 45 seconds read time

TL;DR: Sensor Tower estimates GTA 6 has generated about $429 million from 4.38 million pre-orders, with 77% on PS5 (3.38M copies, $331M) and 23% on Xbox (1M, $98M). The $100 Ultimate Edition drives most pre-orders, and a Netflix showcase premieres August 27.

Voice: Hassam NasirSpeed

0:00 / 3:13

We all knew it would break all kinds of records, but now there are finally some numbers behind the hype. GTA 6 has pulled in roughly $429 million in pre-order revenue so far, according to new estimates from analyst firm Sensor Tower. That figure comes from about 4.38 million copies sold worldwide, months before the game even launches on November 19.

The analysis also covers the platform split, which leans heavily toward Sony. Sensor Tower's numbers show PS5 accounting for 77% of pre-orders, with Xbox Series X|S making up the remaining 23%. In raw numbers, that works out to 3.38 million copies on PS5 for $331 million in revenue, and just over 1 million copies on Xbox for $98 million in revenue.

GTA 6 nears $500 million in pre-order revenue with 77% sales on PS5, per analysis 1

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Apparently, this tracks with what Take-Two has already said about pre-order demand. CEO Strauss Zelnick previously called the numbers "astonishing and unprecedented," and it looks like the Ultimate Edition is doing most of the heavy lifting here too. Sensor Tower's earlier data pegged the $100 edition at nearly 90% of all pre-orders, well above the industry norm, where premium editions usually account for a much smaller share of day-one sales.

It's interesting to note that GTA 6 has hit nearly half a billion in revenue before Rockstar's big marketing push. The company hasn't even shown a gameplay trailer yet, and we only have two cinematic trailers and a few screenshots to base our purchase decision on.

GTA 6 nears $500 million in pre-order revenue with 77% sales on PS5, per analysis 4

However, that is changing soon, as Grand Theft Auto VI: An Extended Look premieres on Netflix on August 27, marking the first time a major publisher has partnered with a streaming service for a game reveal this way. A free version follows a few hours later on YouTube and Rockstar's own site, so the footage won't stay locked behind a subscription for long.

GTA 6 nears $500 million in pre-order revenue with 77% sales on PS5, per analysis 5

Some analysts think the Netflix deal is aimed at reaching casual viewers who haven't already pre-ordered, rather than the hardcore fans who locked in their copies months ago. Regardless, these early numbers suggest GTA 6 could end up being one of the biggest entertainment launches ever, gaming or otherwise.

GTA 6 nears $500 million in pre-order revenue with 77% sales on PS5, per analysis 3

Pre-order revenue alone already rivals what plenty of blockbuster movies make in their entire theatrical run. If the Netflix showcase is well received and actual gameplay footage builds on the hype instead of undercutting it, that PS5-Xbox split and overall sales pace could climb even further before November.

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Question #1

How many GTA 6 pre-orders and how much pre-order revenue does Sensor Tower estimate?

Question #2

What percentage and raw number of GTA 6 pre-orders are on PS5 versus Xbox Series X|S according to the analysis?

Question #3

How much revenue does Sensor Tower attribute to PS5 pre-orders compared to Xbox pre-orders?

Question #4

Are the Sensor Tower pre-order and revenue figures officially confirmed by Rockstar or Take-Two?

Have a question about this content not listed here? Ask below and TweakBot will answer it.

That said, it's worth noting these are third-party estimates, not confirmed figures from Rockstar or Take-Two. Sensor Tower's tracker updates weekly, so the numbers will definitely change by the time GTA 6 actually launches.