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Samsung has 93% of the smartphone OLED display market

Samsung makes 56% of the world's mobile LCD displays, but it dominates OLED production with 93% of the market

By: Anthony Garreffa from Dec 19, 2018 @ 21:25 CST

Samsung is ramping up towards the launch of the world's first foldable smartphone which is meant to launch as the 'Galaxy F' that could cost over $2000, as well as the launch of the new flagship Galaxy S10 smartphone that will feature a 5G-capable variant.


It's not just smartphones where Samsung dominates but it is in mobile display production, where the South Korean giant commands a huge 93.3% of the smartphone OLED market. Over 61% of the smartphones shipped in the last 12 months featured an OLED panel of some sort, with Samsung taking 93.3% of the OLEDs in those phones in Q3 2018.

The entire smartphone display market has seen revenues of $10.7 billion in Q3 2018, with OLEDs commanding $6.6 billion of that, or 61.1%. This is because more and more flagship smartphones are rolling out with OLED displays, with Samsung, Huawei, and Apple all out in the market with beautiful OLED displays inside of their flagship handsets.

Analysts think that OLEDs will continue to dominate the phones in our pockets, with Yoo Jong-woo, an analyst with Korea Investment & Securities saying: "Samsung Display, which holds the upper hand in the smartphone OLED market, will maintain its lead in the segment for a long time" in response to the slow sales of the iPhone XR from Apple as it uses an LCD display.

Samsung's main competitors in the mobile display business are BOE, Tianma Microelectronics, Sharp and LG Display. Samsung controls 58.4% of the combined OLED and LCD mobile display market, while the rest barely enjoy 10% each. In shipments, Samsung has a market share of 22.8% which means the display business is kicking ass in a big way, with market watchers aware of the domination that the company has right now.


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